User:Futuristvision/sandbox

Experience Perception (Perception/ PerceptionNYC) is an American design and visual effects company that was founded in November 2001 in New York by Co-Founders Daniel Gonzalez and Jeremy Lasky. The two cofounders met in the early 90’s at R/GA (co-founded by Richard and Robert Greenberg) in Hells Kitchen. For many years they combined their creative skills at R/GA and worked on television commercials, network promotions and feature film projects. From its birth in the Flat Iron District, Perception pioneered a new era of motion graphics, becoming one of the first studios to blaze the trail of high end visual effects all created on the desktop.

Perception worked closely for the first 8 years with broadcast networks (HBO, ESPN, Speed Channel, NBC Sports, ABC, Showtime) and ad agencies (BBDO, 360i, Havas, R/GA, Razorfish, Deutsch and Y&R) continuing to win awards and other industry accolades. In 2009 a major feature film project provided a significant turning point. Newly independent Marvel Studios reached out to Perception for a small design element to be used in Iron Man 2. This quickly snowballed into a collaboration spanning over 125 shots including the design of Tony Stark's digital brand and gadgetry throughout the movie, setting the tone for all future Marvel films. Soon after the movies release major technology companies reached out to Perception to collaborate on futuristic visions for products, services and technology breakthroughs.

Today, Perception’s design lab focuses on 2 parallel and symbiotic paths: futuristic UI (User Interface) and HUD (Heads Up Display) design for both feature films and global technology brands. Just like science fiction literature from the past driving science of the future, entertainment design in film, television and gaming is inspiring technology brands to break new ground. (Technology brands include Samsung, Microsoft, Visa, Mercedes Benz, Ford, FCA, IBM and SpaceX)