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66° North Native name - 66°Norður Industry - Clothing Founded - 1926 Founder - Hans Kristjansson Headquarters - Gardabaer, Iceland Key people - Halldór Eyjólfsson, CEO Website - www.66north.com

66°NORTH was founded in 1926 by Hans Kristjánsson with the purpose of making protective clothing for workers and fishermen. The founder lived in Suðureyri in Súgandafjörður in Westfjords of Iceland where weather conditions were harsh and after he had learned how to tailor and sew fishermen‘s clothing in Norway he moved back and founded the company today known as 66°NORTH.

66°NORTH remained little-known outside of Iceland until 2004, when it expanded overseas, selling distribution rights in the United States and other countries. Distributors have used its Icelandic origins as a marketing ploy to break into the competitive outdoor garments industry.

The brand subsequently became one of the most popular in Iceland; it was once dubbed "practically Iceland's national clothier" by the Wall Street Journal. In recent years, however, it has faced increasing competition in this home market and now makes functional clothing for all kinds of outdoor activity, while trying to keep the fundamental element pf fishermen‘s and workwear clothing. Since 1928 the company also provided the Icelandic search and rescue team with their clothing.

Since 1926, 66°NORTH has operated their own factories. Today, majority of the production takes place in 66°NORTH's factories in Latvia, Europe and they state on their website that they produce in their own factories under close supervision and work closely with trained mountaineers, outdoor professionals and rescue team members test their products.

External links 66°NORTH - Outdoor clothing from Iceland https://de.wikipedia.org/wiki/66°North