User:Gabe2026/Applications of artificial intelligence

Video Production

Artificial Intelligence is also starting to be used in video production, with tools and softwares being developed that utilize generative AI in order to create new video, or alter existing video. Some of the major tools that are being used in these processes currently are DALL-E, Midjourney, and Runway. With a company by the name of Waymark Studios utilizing the tools offered by both DALL-E and Midjourney to create a fully AI generated film called The Frost in the summer of 2023.

This technology is quickly evolving and starting to be used to help develop types of video for all different types of situations. Waymark Studios is experimenting with using these AI tools to generate advertisements and commercials for companies in mere seconds. And the idea of using generative AI tools in Hollywood and full on filmmaking is becoming more and more popular. With experts such as Yves Bergquist, who is a director of the AI & Neuroscience in Media Project at USC’s Entertainment Technology Center, talking about how parts of post production crews in Hollywood are already using generative AI, and that in the future more and more companies are going to continue to embrace this new technology.