User:GabeJodhan04/sandbox

Digital Marketing
While having a fluctuating interest presents, Vogue has seen an increase in it's internet presets since 2017 with more people searching for the magazine online. In 2014, Vogue hit its peak in online interest and currently receives 84% of that current interest to date. Although there seems to be a steady Google search for the magazine it has reported to have a pre-tax loss of £13.6m in 2017 which was a large loss compared to its £6.6m profit recorded the previous year. Furthermore the fashion and lifestyle magazine has seen a decrease in revenue by 6.6% from  £121m to £113m. This decrease in revenue can inked to media shock and barriers that prevent entrance like paywalls.

E-commerce
Vogue knows that the era of newspapers and magazines are behind them, so now they are applying their focus onto the online experience that their readers have. Their primary targeted audience are young professional woman, 24 to 31 year old and have some college education. . They have created a digital strategy that brings together advertising, editorial work and marketing to consumers in order to create a more holistic online experience. Using primary subscriptions via emails to keep their readers engaged, they every piece feel more authentic to the magazine’s venerable voice and style. With headers that cover topics like fashion, beauty, culture, and living Vogue primarily focuses on pop culture. They keep their readers engaged, using their vigorous emailing process it offers readers inside on what makes a Vogue magazine and the behind the scenes. This therefore makes them feel more pashonet about Vogue. Vogues website brings together the “fashion lifestyle” using a lot of images of celebrities to keep their readers drawn in.

Social Media
Vogue has a very strong and active social presence that expands over many platforms this includes Twitter, Facebook, Instagram, and Youtube. In November 2017 had its most popular magazine cover with the star being Anne Hathaway .This was posted to their Instagram page and is still currently their most liked photo as well has their highest engagement ever. The brand has expand from the traditional magazine script and is now covering many opinion leaders as well as their original mission which was to show fashion. Just recently they have introduced a new section caked opinions where they talk about many political issues going on. On Instagram their presence is slightly different from their tone on their site. On Instagram they try to remain as what they commenced as which was to promote the Luxury and Avant Garde sections of fashion and life style. From Kourtney Kardashian tutorials on doing makeup to Paris fashion week 2018, they stick to their original mission and try to avoid controversial post. Vogue did partner with a ad tech company called rewardStyle that allows users to buy the products displayed just by liking the image. This is one of the ways that Vogue is push for innovation on the digital space as they are one of the first companies to do this. Vogue started on YouTube over 6 years ago with “how to” tutorials on fashion and how to dress it up. More recently they have changed their content to more focused on fashion in context to our culture. They bring in more famous individuals and have them perform tutorials or go shipping. Furthermore they do reviews and reflect on iconic events like the Grammys or fashion weeks.

Most Iconic Covers
September 1916: The first ever British Vogue magazine cover was published despite the shipping magazines shipping from overseas was forbidden

July 1932: The first every cover was published by the British vogue that had a photograph on the cover

October 1944: The first ever still-life cover was published that paid homage to the hardships that the employees at Vogue Paris suffered during the German occupation

December 1947: This issue celebrated the marriage of Elizabeth II to Lt Philip Mountbatten. The cover didn't focus on the Margie in particular but rather it focused on the love and occasion happing between the couple

February 15, 1961: This was the first ever issue photographed by David Bailey who went on to photograph 29 other covers

January 1993: This was the first of Mario Testino 51 vogue covers

May 2018: The company starts the conversation on diversity in the fashion industry by have models of different ethnicities and body types, dressed in neutral colours

September 2018: Was the first time a woman of colour (Beyoncé) had full creative design on a cover of vogue

September 2018: This was an iconic day because Rihanna was on the cover of the September issue which is the most important fashion issue of the year.