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Thomas Pueyo Brochard, originally Tomas-Alexandre Pueyo Brochard (born November 1982 in Nantes) is Chief Product Officer for Ankorstore, based in Europe. He is the originator of the theory The Hammer and the Dance, which went viral worldwide in the fight against the corona epidemic.

Life
Pueyo is the son of French-Spanish parents. Both parents were film producers. He grew up in France, Spain and Italy. He attended the Lycée Français de Madrid, He studied at the Universidad Pontificia Comillas from 2000 to 2005. and from 2002 to 2005 at the École Centrale Paris.

In 2010, he earned his MBA degree from Stanford GSB with a diploma in public management and a specialization in behavioral psychology. He works for the US company Course Hero.

The Hammer and the Dance
On March 10, Pueyo published an article on medium.com titled ''Coronavirus: Why You Must Act Now. (German translation: Coronavirus: Why You Must Act Now. On 19. On March 19, he published a second Medium article entitled Coronavirus: The Hammer and the Dance, What the Next 18 Months Can Look Like, if Leaders Buy Us Time. Both articles have been read millions of times. ''

The hammer and dance theory is an approach to gradually control the epidemic. The "hammer" is intended to reduce the transmission rate of COVID-19 as quickly as possible through the lockdown, which was imposed in March 2020. Low transmission is to be maintained during the dance phase. The reproduction rate (R value) should be below 1.

The theory received an unusually strong global response in a very short time, also in Germany. In February 2022, the Berliner Zeitung wrote that the rumblings in the online press had been fueled not least by the man who many claim "thanks to him, the threat posed by the then novel coronavirus first came to the attention of the global public in spring 2020: Tomas Pueyo." Even the first article, which was distributed millions of times and translated into 30 languages in a short space of time, became a "global coronavirus manifesto". The motto "Flatten the curve! (flatten the curve) has become the "leitmotif of politics". The global strategy of the [[lockdown s may have been influenced by this, although their scientific quality is questionable. Pueyo was described in August 2021 in the Austrian tabloid [Kurier (Tageszeitung)|Kurier]] as the "architect of the global corona strategy", whose theses became "almost common knowledge and a global strategy" a few weeks after publication, according to the business magazine Capital and the German magazine Stern.