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Gain Theory
Gain Theory is a global foresight marketing consultancy that partners with brands to maximize marketing value. Built on long term client partnerships that leverage data, analytics, technology and experience to optimize marketing investments, Gain Theory specializes in data-driven business assessment and strategic development that helps clients have the power and confidence to make faster, smarter business decisions.

Services
Organizational Transformation:

Assists clients to become data-integrated organizations, ensuring they have the right structure for an efficient and effective use of data. This includes audits, skill assessment, benchmarking, resource restructuring (people, process and technology), and measurement approach integration.

Data Intelligence:

Helps clients optimize workflows, enhance structures, and interpret analysis. This includes data strategy, data enrichment, data integration and data warehousing, and custom-made dashboards.

Marketing Effectiveness Diagnostics:

Measures and analyzes marketing effectiveness through every stage of business, from planning to positioning and all stages of campaigns:


 * Pre-Campaign: Portfolio Management, Demand Forecasting, and Leading Indicator
 * In-Campaign: Digital Attribution and Cross-Channel Attribution
 * Post-Campaign: Channel Evaluation MMM

Marketing Effectiveness Implementation:

Provides a number of approaches and end-user tools that go beyond ROI to analyze the true impact and effect of marketing investments.

Offices
Gain Theory covers 30 markets in NA & LATAM, EMEA and APAC with offices in New York, London and Bangalore.