User:Gammbow/sandbox

https://apnews.com/press-release/wired-release/technology-business-corporate-news-products-and-services-portable-audio-players-019d9e891095c8b41eb7cdb8dd634e91

MP3 players were pervasive products during the 2000s. Apple's iPod was the best selling product line of MP3 players globally, and was particularly popular in the United States. Chief competitors of Apple included Creative with their ZEN line and Sony with their Walkman line; these products performed better in some regions such as Asia-Pacific. Another rival, iriver, was the best selling MP3 vendor in South Korea. In later years, SanDisk's Sansa line was one of the most popular.

Apple was dominant in the MP3 player market in the United States, at one point holding as much as a 90% share. The iPod faced more competition in the European and Japanese markets, although remained leader for most of the period. Sony and Creative performed better in these markets, while local European brands including Archos and Philips also held some share. In some markets such as South Korea, Apple held a small share and was far outsold by local brands such as iriver and Cowon.

The increasing sales of mobile phones with music capablities significantly reduced the size of the MP3 player market. During the 2010s, Apple and Sony continued developing new players albeit with a reduced portfolio and less frequent releases, while companies such as Creative left the market entirely. With MP3 players becoming a niche market, it also led to an increased focus by companies on tailored or niche audiences: SanDisk, the second largest vendor in the US, mainly developed small sized players marketing them as being "sportive", while both Sony and IRIVER shifted to high-end or luxurious products designed for audiophiles (High-Res Walkman and Astell&Kern respectively). As of 2019, the Sansa, Walkman and Astell&Kern lines are actively receiving new products.