User:Gauravshishodia/sandbox

Round And bold is an Indian luxury goods conglomerate company which designs, manufactures, distributes, and sells Jewellery. The firm was founded in 2004 by Anurag Sharma. The name comes from a combination of two words "Round & Bold" whereas "Round" describe the Products as Bangle and Bracelet are round shape and "Bold" describe the Customer who feel empowered after wearing it. The company originally stated that they wanted to produce Bangles & bracelets that adorn the body, enlighten the mind, and empower the spirit". The Round And Bold logo is a Crown (Queens) shaped flame against a black background which talks dominance of women empowerment. The company also stated that all materials are made in India and Make in India. Round And Bold is renowned for its luxury goods and is particularly known for its Design and Products.

Design
Company stated that a "signature design feature" of the company's products was a "patented sliding mechanism that replaces the traditional clasp, making each bracelet entirely adjustable" making it "one-size-fits-all". The company has described its products as "Eco-friendly"; much of the material is either recycled or from vintage articles.

History
Established by Anurag Sharma in 2016. It mainly operated on the B2C. Round And bold Usually offered products ranging from 40,000 to 45000+. The pair began on a small scale by importing jewellery from different manufacturers across the India and selling to consumers. After a successful wholesale venture, in 2017 hired in-house designers and established a manufacturing site in India. With low production costs and an efficient supply chain, company could provide affordable, hand-finished jewellery for the mass market.

Services
Round And Bold is an e-commerce website offering Bangle and Bracelets, Imitation Jewellery. Along with a blog that provides Trends in fashion, Way to charm your bangles, make-up tips, it has an expert panel of makeup stylists, and personal care experts to answer questions related to beauty and personal care.

Logistics
Logistics in e-commerce mainly concerns fulfilment. Online markets and retailers have to find the best possible way to fill orders and deliver products. Round And Bold mainly have tie-up with major logistics in India such as FedEx, Bluedart, DTDC, Aramex. To cover the entire country, include Villages and remote areas where private logistic services are not available company is trying to do collaboration with Indian Post to capture entire Jewellery market in India.

MARKETING STRATEGY
In its Beginning, Round And Bold has spent a Small amount in advertising on the internet, through many ad networks, Google being the most notable. COD (Cash on Delivery) payment option, which has become an industry standard these days and free shipping. Upon registration, Round And Bold gave coupons worth Rs. 1000/-, which could use in two instalments of Rs. 500/- each, on transactions of Rs. 1500/- each. Round And Bold scores a second time, for clever promotions, which give them good business, while also rewarding customers for shopping, thereby make them loyal.

Upon receiving the coupons, people were induced to buy and redeem the coupon, like any consumer would. Round And Bold scores another one here. They confirm every COD (Cash on Delivery) order before dispatching the Products. Clever move by the company, operating in an industry which is plagued by stagnant inventory ordered with COD, but not met with payment upon delivery. The retail company is taking its social media presence seriously, like any other touch point, and puts customer service as not just a priority, but necessity.

Competitors
Round And Bold undoubtedly enjoyed the first mover advantage in the Bangle And Bracelet Online business as no other online company was presence who deals only with Bangle and Bracelet with the highest number of products in Bangles and Bracelets But they may have few rivals who are also dealing in same category with less number of products which makes them their indirect competitor in India Like Mirraw, Myntra , Amazon & Ebay

Capital
Till date Round And Bold has received capital from any firm yet but they welcomed investors so they can have enough capital to try out new ideas and experiment. Round And Bold has a state of the art office in Bangalore and Thinking to expand it to Dubai and some of the Middle East Country as they have good demand for Indian Jewelleries.

Products

 * Bangle: Company stated that they have highest number of bangles than any other seller in India. As company have tie up with many manufactures for bangles across India so that helped them making India’s Biggest and largest bangles selling portal in India.


 * Bracelets: Company offers wide variety of bracelets which are first time available in Indian market.