User:GenerationEquis/Generation Equis

Generation Equis

The term "Generation Equis" is working its way into popular vernacular after the release of Brian Krogstad's 2010 Business Development Publication, Generation Equis: How to Capitalize on the Emerging Spanish Market in America, which identifies this subculture and outlines business strategies to capitalize on this rapidly growing demographic.

Equis (pronounced: EH-kees) is of Spanish origin and translates to the English letter X. Generation Equis is a term used to describe the rapidly growing Spanish speaking population of the United States. Generation Equis is the next Generation X.