User:Geoffdwilliams/Tesco Tech Support

In 2007 Tesco acquired a small I.T. support company called The PC Guys and immediately started a trial at Bar Hill Extra, Cambridge, which involved placing experienced Engineers on the shop floor within the electrical department to offer advice and support to customers. Initially branded as The PC Guys at Tesco, The trial was subsequently rebranded as Tesco Tech Support and rapidly extended to several other stores including Leeds Seacroft, Peterborough and Cribbs Causeway in Bristol.

The Tesco Tech Support advisors can be identified by their pale blue shirts with the Tesco Tech Support logo and their role is to offer impartial pre-sales advice to customers, including on installations and warranties. As technology within the sector changes so quickly, they undergo regular training to keep their knowledge up to date.

The success of the trial stores led to national expansion into 76 of the larger Tesco Extra stores in December 2008, followed by an additional 13 Tesco Home Plus stores in August 2009. A further expansion of Tesco Tech Support in October 2009 now means that Tesco have over 1000 Tech Support Advisors in all of the Tesco Extra and Tesco Home Plus stores throughout the UK – a total of 210 stores.

In July 2010, Tesco Ireland also launched Tesco Tech Support – initially in 4 of their Tesco Extra stores, with plans to expand further in the near future.