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Maison de Choup is a British clothing label which promotes and raises awareness for mental health.

The company was founded by artist George David Hodgson after a crippling episode of severe anxiety and OCD which nearly ruined his young life and launched in 2015.

Maison de Choup donates 25% of proceeds from certain collections to YoungMinds, who they are partnered with.

Products
Maison de Choup originally started with T-Shirts and has since branched out into hoodies, sweatshirts, shirts, polo shirts, tote bags, purses and a women's leather handbag.

Everything Maison de Choup creates is made in the United Kingdom with their T-Shirts being printed in London and their embroidered products in Dartford, Kent. All made from 100% organic ethically sourced cotton.

The company is partnered with YoungMinds Charity and donates 25% of proceeds from certain collections to them.

History
Conceived in the spring of 2014, Maison de Choup is the brainchild of George David Hodgson. He had the idea of Maison de Choup whilst suffering from his severe anxiety and OCD which nearly ruined his young life. Using his artwork and thoughts from notebooks he used to draw in, he decided to print them onto T-Shirts to spread awareness about mental health and the devastating effect it can have on young people.

Initially printing the T-Shirts himself on a screen-printing kit he bought, which went wrong, he looked elsewhere for expertise in screen-printing eventually landing on a company in London. Ever since then Maison de Choup has used the same company based in London to print on their 100% organic cotton T-Shirts.

When starting Maison de Choup, George wanted to spread awareness for young peoples mental health and in 2014 he approached YoungMinds Charity to see if they would be interested in partnering with the brand whereupon he offered to donate 25% of proceeds from certain collections to them. They partnered in 2014.

The Maison de Choup website officially launched in August 2015.

The Name
Much speculation has been made as to the origination of the brand name Maison de Choup.

'Choup' doesn't actually mean anything in French, other than 'Maison de' meaning 'House of', Choup has no translation.

Spanning back to when Founder George was suffering from mental health, his sister Charlotte helped him through some of the darkest days and is always there for him. His nickname for her when he was younger was Choup.

The name Maison de 'Choup' is based on her nickname, House of Charlotte. A dedication to how close they are.

Awards
In November 2016 Maison de Choup won the British Fashion Startup Award due to his inspiring story behind the brand.

Publications
Maison de Choup has appeared in lots of different publications including Vanity Fair, which crowned the brand 'The Fashion Brand with a mental Health Cause at its Heart'. Ever since then this has been the company's motto to date and they use it in everything they do.

In February 2016, The Telegraph did an open interview with George on how he conquered his severe mental illness and how the drug MDMA had such a devastating affect on his life.

George has also appeared on BBC Radio 5 Live talking to Emma Barnett about his inspiring story of creating something so positive from such a dark place and also featured on Radio 1 Newsbeat.