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Anne-Marie Farrell is the head of behavioural economics research at Google in San Francisco, with a focus on designing experiences to strengthen Google’s marketing and product strategy. She has worked at Google since 2006 in a variety of roles including the financial and business analytics sectors.

Early Life
Anne-Marie attended Loreto College in Bray, Count Wicklow, Ireland. She received her Bachelor of Electronic and Computer Engineering Field from NUI Galway in 2003.

Career
After university, Anne-Marie three-year stint as a management consultant with professional services firm Accenture. She joined Google in 2006 and held a variety of positioinos prior to her current role, including Senior Financial Analyst - EMEA Sales and Strategy & Analytics Manager-Global SMB Marketing.

In her current role, she leads the ‘Customer Journey’ team at Google in Mountain View, California, enabling small businesses around the world grow their businesses online.

A behavioural researcher and data-driven marketer, she uses behavioural economics to combine the art and science of marketing. She previously led the Irrational Lab team, a behavioural economics lab at Google, focusing on designing experiences to strengthen Google’s marketing and product strategy.

Farrell also runs Startuponomics, a Dublin-based conference for Irish start-ups to which she invites some of the world’s leading thinkers on human behaviour.