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Pinkwashing A characterization of the perception of Israel as "gay-friendly" as Israeli efforts transform public perception of Israel from an occupying state oppressing the Palestinians to a harmless, liberal, gay-friendly playground by juxtaposing this image with a portrayal of Palestinian and Arab societies as backwards, repressive and intolerant.

This has been a debate both in Israel and outside with boycott of the 20th Annual Equality Forum in Philadelphia

Several organizations work against "Israeli Pinkwashing".