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Decrapification

Decrapification is an IT phrase used for describing the process cleansing “junk” data from a database.

The phrase was originally created by Joe Martz in spring of 2006. Martz, a renowned business leader in Sales CRM systems, built a strategy for one of Americas largest sales forces by decrapifying their data to improve their sales productivity.

Previous to the use of the word decrapification, the word “cleanse” was used in resolving data issues. However Martz, an amateur psychologist, recognized the need for greater emphasis of the impact of this process. Decrapification not only points to the elimination of bad data but also highlights the prominence of the negative business impact of such records in a database. i.e. “We are getting rid of the crap”.

The results of the decrapification process are yet to be yielded, however this new science in database management must be recognized for its revolutionary new approach.