User:GildasAwuye/sandbox

New Regime Clothing - Established in Montreal in 2009 -


 * 1) History

Growing up in one of Montreal’s inner-city neighbourhoods, New Regime co-founder Setiz T. used his keen fashion sense to express himself amidst the everyday struggles present in his community. He saw the importance of being comfortable & confident with one’s self to be better positioned to achieve success in all areas of life. So why not make clothes that not only made him feel good, but others as well. Beginning with one design that gained city-wide notoriety, Setiz got support closer to home than he expected. Linking up with long-time neighbourhood friend, Freddy Louissaint, the two would go on to create New Regime in late 2008.

Enter 2009; the official launch of New Regime. Because of Montreal’s great diversity, it’s not hard to see how NR’s collections are influenced by the various cultures present in the city. This presence allowed the brand to appeal to a much broader audience, expanding beyond their Côte-de-Neiges surroundings. The vision however did not end there. Joining their marketing & human relations expertise naturally created more than just a clothing brand. With every collection, a side project is developed to give back to a specific cause. Their charitable aid ranges from local community basketball programs, to the Haitian Earthquake Rebuilding relief fund (producing special edition designs with earnings going toward financial aid), as well as Peace in the Middle east (Special edition T-shirts to help bring awareness against violence in this war-stricken area). Not to mention that all of the clothing is designed, printed & produced in Montreal, it’s not hard to see where their loyalty lies.

With its continued growth, NR sets itself apart from other brands with their designs which truly represent the varying degrees of human relationships; from the man/woman dynamic to the ability to display our competitive nature & go-getter mentality with a flashy & exaggerated, yet simple narrative. Each design has its own story, drawn from both personal experience or documented accounts. In each case New Regime believes in the exclusivity of each product all the way down to the color patterns. From the simplistic allure of two hammers defining the image of the brand to its now expanded women’s collection already creating major interest; it’s not hard to see why NR is leading the pack and doesn’t seem to be letting up.

What started off as one T-shirt representing self-expression grew to a lifestyle brand & group of individuals all sharing the vision: 2 hammers + 1 dream = 1 Brand