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Louis Hernandez Jr.
Louis Hernandez, Jr. (born September 26, 1966) is an American businessman, entrepreneur, philanthropist and author. He is CEO and Chairman of Avid Technology, Inc., provider of audio and video creation, management and monetization technologies to the media and entertainment industry. His most recent publication, The Storyteller's Dilemma: Overcoming the Challenges in the Digital Media Age, documents the immutable forces confronting all industry participants, and the promise of a common technology platform for media. Hernandez is founder of A Little Hope Foundation, a 501 3(C) not-for-profit organization created to support the needs of underprivileged children. He currently serves on the boards of Edison International (director) and the Berklee College of Music (advisor). With his focus on technology, economics, strategic planning and globalization, Hernandez has delivered commentaries for Fox Business News, CNBC , ABC News , Bloomberg Television , The StreetTV and other media outlets, as well as featuring as a speaker at various media and banking industry conferences.

Early life and education
Hernandez, son of Latin heritage parents, was born and raised in the Los Angeles metropolitan area. His parents' influence as educators and technologists inspired his lifelong interest in applying technology to drive change in business and soc iety. Hernandez graduated from Claremont High School in Claremont, California in 1984. He holds a BS and an MBA from San Diego State University. He is a Certified Public Accountant in the state of California (inactive).

Career
Avid Technology, Inc. Hernandez joined Avid (Nasdaq: AVID) in 2013 as president and CEO, previously serving on Avid’s Board of Directors, including a period as lead Director, for five years. As CEO of Avid, Hernandez has engineered a company-wide transformation that resulted in a $90 million improvement in operational EBITDA, 44 new products, 37 US patents granted, and a strategic shift toward cloud implementation of its tools and platforms. With users in over 140 countries, Avid’s products have earned hundreds of industry and technology awards including awards from the Emmys®, Oscars® and Grammys®.

Avid develops, markets, sells, and supports software and hardware for digital media content production, management and distribution. It does this by providing an open and efficient platform for digital media, along with a comprehensive set of tools and workflow solutions, that enable the creation, distribution and optimization of audio and video content. Avid products are used in production and post-production facilities; film studios; network, affiliate, independent and cable television stations; recording studios; live-sound performance venues; advertising agencies; government and educational institutions; corporate communications departments; and by independent video and audio creative professionals, as well as aspiring professionals. Projects produced using our products include feature films, television programming, live events, news broadcasts, sports productions, commercials, music, video and other digital media content.

Black Dragon Capital
Hernandez founded private equity firm Black Dragon Capital in 2014 following years of operating, advising and investing in companies in all phases of development, completing all forms of financings in debt and equity in both private and public transactions, advising companies, board of directors, investors and entrepreneurs. Working closely with high potential entrepreneurs in targeted industries, Black Dragon leverages its network and domain expertise to assist inaccelerating growth and profits to accelerate value.

Open Solutions, Inc.
During Hernandez's tenure (1999-2013), he took over a start up company from a Garage in Connecticut, Open Solutions (Nasdaq: OPEN), a disruptive open standard based core processing and ancilliary products company, founded by the late Cliff Wagner, and grew revenues to approximately $400m. This start up company in Glastonbury Connecticut, experienced well above market organic growth complimented by integrating several acquisitions under his leadership. The company had completed several rounds of financing with several forms of financial instruments with both private and public, debt and equity. Following a successful initial and follow-on public offering, the company completed a management buyout with an enterprise value of ~$1.4b. Along the way, Hernandez became a vocal advocate for the role of community based financial institutions and the role it plays in driving economic stability in the United States and around the world. It’s core product, DNA, followed the believe that unlike regulatory policy, the industry should focus on the global community of unique individuals and the belief that technology can successfully navigate the disequilibrium of global regulators, by using tools to place community financial institutions back in the center of commerce and job creation, a role they domintated and drive in all global economies. The the Company was subsequently sold to Fiserv, the largest Financial Technology companies in the world, where it’s products and services continue to growth globally.

RoweCom, Inc.
Hernandez served as Executive Vice President and Chief Financial Officer of RoweCom Inc. , an internet-based business-to-business electronic commerce content and medial related software vendor. He helped lead the Company from start-up to dramatic growth of over $300m contributing to RoweCom’s initial web-based product launch, sales and marketing, business development, capital raising, and overall growth strategy. He was also instrumental in many key strategic alliances including Netscape/Sun Alliance (AOL), Barnesandnoble.com and Ariba. The Company was one of the first wave of B2B internet software Companies in the dot.com revolution.

U.S. Medical Instruments, Inc.
Prior to RoweCom, Hernandez was responsible for all aspects of Finance, Accounting, Alliances, Business Development, Legal, Administration and Management Information Systems for this high technology medical device manufacturer. Resolution of shareholder lawsuits, cost cutting and a product rationalization, was primary focus for him being recruited.

Price Waterhouse LLP
Prior to RoweCom, Hernandez managed multiple audit and advisory engagements and other projects within the Audit and Advisory Business Services Group of Price Waterhouse LLP. Client base consisted primarily of high technology and manufacturing entities ranging from start-up to those with over $5 billion in revenues.

Writing
Hernandez is an author of three books: The Storyteller’s Dilemma : Overcoming the Challenges in The Digital Media Age; Saving The American Dream – Main Street’s Last Stand ; and Too Small to Fail. Too Small to Fail, written in 2010, urges leaders of community-based financial institutions to seize the day and lead the financial services industry back to the center of economic vitality and drive economic growth. Hernandez’ second book, Saving The American Dream, was published in 2012. It recounts how the United States’ ideals of equality and the pursuit of happiness emerged as an inspiration and a beacon of hope for the entire world, and how politicians, Wall Street and a sense of entitlement have gradually eroded this dream. In his third book, released in 2017, The Storyteller’s Dilemma, Hernandez writes about how people are sharing experiences in a connected digital age, the impact of technology, and the unintended consequences for creatives, media companies and consumers amid of the digital disruption of the global media and entertainment landscape. Hernandez has contributed articles to publications including Finance on Windows, Bank Technology News, eLeader, Credit Union Times, and Bank Systems and Technology, Technologies for Worship, and Media & Entertainment Services Alliance Journal, among others.

Edison International, NYSE, EIX, Board Member, August 2016 to Present
Mr. Hernandez was appointed to the Board of Directors of Edison International and Southern California Edison in August 2016. Edison International through its subsidiaries, is a generator and distributor of electric power, as well as a provider of energy services and technologies, including renewable energy. Headquartered in Rosemead, Calif., Edison International is the parent company of Southern California Edison, one of the nation’s largest electric utilities.

HSBC Holdings, NYSE, HSBC, Board Member, April 2007 to February 2013
Mr. Hernandez served on the board of directors of HSBC North America Holdings Inc., the North American holding company for the consumer lending arm and principal banking subsidiaries in the U.S. and Canada of one of the largest banking and financial services organizations in the world. He also served on the board of directors of HSBC USA Inc., an indirectly-held wholly-owned subsidiary of HSBC North America Holdings Inc. and one of the ten largest bank holding companies in the U.S. by assets, and its principal subsidiary, HSBC Bank USA, N.A.

Unica Corporation, NASD, UNICA, Board Member, May 2009 to October 2010
Mr. Hernandez served on the board of directors for Unica Corporation, a publicly-traded company, until its acquisition by IBM in October 2010. Unica’s global suite of enterprise marketing (EMM) software and services is believed to be one of the most comprehensive in the market.

Mobius Management Systems, Inc., NASD, MOBI, Board Member, May 2005 to May 2008
Mr. Hernandez served on the board of directors of Mobius Management Systems, Inc.; a publicly-traded company, until its acquisition by ASG Software Solutions in 2007. Mobius provides integrated solutions for Enterprise Archiving and Records Management (EARM).

Infosys Limited, NASD, INFY, Advisor, 2014 to 2016
Mr. Hernandez was engaged as an Advisor to Founder and then CEO, Mr. Narayana Murthy and the Board of Directors. The primary focus of his advisory work was on strategy, product rationalization and positioning, global market opportunity assessment and other related areas.

FortressPlus Risk Management, LLC, Investor and Founder, September 2010 to January 2013
FortressPlus Risk Management, LLC (and its predecessors) offers a SaaS-based fraud, compliance and security monitoring and alerting platform that allows clients to reduce fraud losses, be more aware of fraud exposures, and monitor compliance and security risks at a dramatically lower cost.

PayVeris, LLC, Investor and Founder, January 2011, Present
Payveris is a cloud-based next generation online and mobile payment solution provider to banks and credit unions. They offer clients a bill payment service that is better, faster and more affordable compared to competitors on the market.

ScoreBig Inc., Investor and Advisor, September 2010 to 2016
ScoreBig was an early stage high growth internet company that provides an entirely new “value channel” that creates a safe environment to move unsold ticket inventory in a way that doesn’t negatively impact their brand. The Company offered direct relationship and access to live sports, concerts and theater events at a guaranteed savings of up to 60%.

ICongo/Hybris, Advisor, May 2010 to January 2013
Mr. Hernandez was an advisor for iCongo, a leading next generation e-commerce platform provider, enabling customers to successfully run their mission critical e-commerce operations using iCongo's comprehensive E-Commerce Platform.

Other Appointments and Nominations
•	Former Vice Chair of the Governor’s Council on Economic Competitiveness and Technology as a representative of business with expertise in information technology. Appointed by the Governor of Connecticut. •	Former Chair to the Technology Transfer Advisory board set up by the Governor’s Council to develop strategies for technology transfer and commercialization in the State. •	Past Chairman of the Connecticut Technology Council •	Former Vice Chair of the Commission for Educational Technology •	Former Board member of the Glastonbury Educational Foundation •	Former Corporator of the Eastern Connecticut Health Network Inc. (ECHN)

Philanthropic efforts
Hernandez established A Little Hope Foundation (http://louishernandezjr.com/a-little-hope/) as a 501 (c) 3 not-for-profit organization to support the needs of underprivileged children through healthcare, education, and youth leadership development, and storytelling. The foundation’s goal is to ensure an equal footing for all children to triumph over challenges and enjoy life’s journey, which it achieves in collaboration with other charitable organizations. A Little Hope Foundation and its principals have funded children’s hospitals, science centers, Junior Achievement, the Cystic Fibrosis Foundation, education foundations, and sports leadership development organizations. The Foundation also supports several local community charities and cultural enhancement organizations. From 2004 until 2014, Hernandez served as a board member for the Connecticut Children’s Medical Center, an organization dedicated to improving the physical and emotional health of children. Hernandez was also the chair of Audit Committee, a member of the Marketing Committee and member of the Executive Board.

Hernandez was founding member of the board of trustees of the Connecticut Science Center, a statewide cultural, entertainment and educational institution, from 2004 through 2014. With 150 hands-on exhibits, a state-of-the-art 3D digital theater, four educational labs, plus daily programs and events, the Connecticut Science Center offers endless exploration for children, teens and adults. Hernandez was involved with former Governor John Rowland, Hank McKinnel, former Chairman and CEO of Pfizer, Inc. and founding CEO, Dr. Theodore Sergi, in the opening of this centerpiece venue which was part of the redevelopment effort of Hartford, CT. Hernandez was chair of Audit Committee and member of Executive Committee.

Hernandez is Founder and Creative Director of Bad Angel Photography. Bad Angel Photography supports not-for-profit organizations, such as A Little Hope Foundation, by crafting artistic projects and organizing fundraising events throughout the United States. In the project Hope. Courage. Triumph., he presents inspiring stories of everyday heroes in difficult situations having the courage to pursue a better life. The exhibit is meant to inspire others to make the most of their opportunities. A national tour was completed in 2014.

Awards and honors
Louis Hernandez, Jr. was ranked among the 100 most relevant Latino leaders in board service by Latino Leaders magazine in 2017. He was named industry innovator of the year, one of the financial service industry’s five most innovative leaders, and inducted into the Innovator Leadership Hall of Fame in 2007 by Bank Technology News. He was recipient of The Hartford Business Journal’s Business Person of the Year and named among the publication's top executives under 40 years of age. Hernandez was also named Community Leader of the Year by the Cystic Fibrosis Foundation. He accepted the Distinguished Business Executive in Residence from the Dean and Board of Trustees of the Connecticut State University System.