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Mekina online

Contents

1. Introduction Mekina online is an online automotive advertising platform created by young Ethiopian entrepreneurs. The owner of the platform provides the service free of charge. The founders’ primer goal is to protect the society from deceptive dealers who are known for using their knowledge of the auto market to mislead excited buyers from rural areas.

The word ‘mekina’ is the Amharic (which is he Ethiopian official language and the number of Amharic speakers is known to be more than a hundred million) equivalent for the English word car. As the name implies Mekina Online is just about automotive information online. This includes list of available cars, their technical conditions, its market price, and sellers or their agents contact details.

2. How It Operates It operates using a mobile responsive website and social media platforms including Facebook, LinkedIn, Google+, Twitter,  Tumbler etc. Information about the auto market are provided on its website url: www.mekina.online and automatically uploaded on its social network pages and groups. As the purpose is not business driven the services are provided free of charges. Seller members are allowed to post their cars and its descriptions including price without fee. Important information on spare parts and auto services are also posted by member service provides free of charge. The admins of the pages collect road and traffic information form federal bureaus and Medias to inform drivers and members of their forum.