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mCart is a retail software platform as a service that connects retailers and content creators to create shoppable content. mCart is developed by Mavatar Technologies.

Product
The mCart platform connects retailers and content creators to create shoppable content. People and companies that publish mCart smart shopping carts receive commissions for the sales accessed through their carts. mCart smart shopping carts also offer users coupons and discounted prices.

mCart Token
mCart uses the mCart token, which employs Ethereum-backed smart contracts to pay influencers and mCart marketplace operators.

History
Mavatar Technologies began creating mCart in 2011.

In June 2018, Mavatar announced that it is licensing its software to the FX Group, the marketing partner for award shows like the Grammy Awards and the Emmys. Award show viewers will be able to purchase content that they see at the award shows on the mCart platform.