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Cachaça
Pirassununga is home to two sugar cane distilleries, Pirassunga 51 Cachaça and Pirassununga Cachaça. The most popular brand, Pirassununga 51 Cachaça, was founded in 1959, only one year after Brazil won the sixth world cup. Pirassununga 51 Cachaça became a household name in the country during the 70s. "51, uma boa ideia," which translates to "51, a good idea," soon became a phrase in pop culture. It wasn't until the 90s that Pirassununga 51 Cachaça became an export to other parts of the world.

Cachaça is used as the spirit of choice for Brazil's national cocktail, the caipirinha.

Waterfall Emas
Waterfall Emas serves as a hydroelectric plant to power the city of Pirassununga. In addition to supplying the city with electricity, it is a local fishing and boating destination. Houses can be rented nearby for fishermen to be near the water. Around Waterfall Emas, one can find many restaurants serving the local fish, dorado.