User:GnowOne/Jogbra

JOGBRA

“Jogbra” is the brand name of the original sports bra, invented in 1977 by Lisa Lindahl (nee Zobian). Touted as “the jockstrap for women” it revolutionized women’s sports apparel. A company also existed by that name (Jogbra Sports Bras, Inc, JBI Inc.) from 1977 to 1990, formed to market and distribute the Jogbra line of sports bras. Lindahl ran the Company with her business partner until selling the successful enterprise in 1990 to Playtex Apparel,  which was then subsequently sold to the Sara Lee Corporation, owners of the well known Champion brand. The Jogbra sports bra line of athletic clothing then evolved into Champion’s brand of women’s athletic apparel. Lindahl stayed with the Jogbra® Division of Playtex for two years as co-president before leaving to pursue other interests.

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