User:GoKnights2021/Google Ad Manager

To Add to Main Info
Google Ad Manager is the free version of this online ad management software and it is recommended for small businesses. Google Ad Manager 360 is the paid version. Google Ad Manager does not require a minimum amount of impressions on individual active ads, but it does have a limit of 200 million impressions per month. Google Ad Manager manages inventory for advertisers, publishers and ad servers. Advertisers are able to manager their inventory of ad creative, publishers are able to manage their ad space inventory, and ad servers can use the platform to determine which ad to serve and were to serve it. Additionally, Google Ad Manager can use data collected from ad performance and ad space performance to make suggested optimizations to the user. These optimizations suggest what the user could change to better reach the goals they have set for a particular campaign.

Functionality
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. Google Ad Manager is an ad exchange service. This means the content or ads a company or person has on Google Ad Manager can be bought or sold within the platform by other ad agencies or advertising management platforms. One of the primary functions of Google Ad Manager is that it composes reporting for a wide range of analysis. Some of these features include campaign reports, creative reports, network performance reports, network geography reports, monthly ad unit reports, device and browser reports, billing reports, and downloaded impressions. GAM operates on a first-price auction process. This means the account with the highest bid for an ad will win the bid for the ad in auction. GAM allows users to set up granular targeting for their ads, which helps users better directly target who they are trying to reach. Granular targeting features within GAM include setting targets for user devices, browsers, device manufacturers, languages, operating systems and geographical location.