User:Golelewe/sandbox

Web 2.0 and new technologies

There have been recent claims that the DMCA-embedded concepts of direct financial benefit, interference with standard technical measures, and the legislative red flag test for identifying infringing material are significantly challenged by the explosion of user-generated content unleashed by Web 2.0 technologies.

Web 2.0 has enhanced the ease of access to copyrighted works by introducing new and alternative electronic platforms in which information can be shared publicly. Recognizing the challenge that Web 2.0 presents, many OSPs have implemented programs that automatically scan every upload for potential infringing activity. These proactive systems can detect anything from background melodies to visual displays. Through YouTube's system called Content ID, copyright owners are given the power to either track, block or monetize user-uploaded content. Often times, copyright owners elect to profit from videos containing their copyrighted content. As of 2017, Content ID has been able to generate over two billion USD for its copyright partners.