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Electrifying.com is an electric car-focused research and advice platform. The company was founded in 2020 by broadcaster and motoring journalist Ginny Buckley to help the mainstream consumer understand, choose, buy and run an electric vehicle by offering expert reviews, videos and information on electric cars.

The company has a YouTube channel, which has over 100,000 subscribers where electric cars are regularly reviewed by Buckley along with co-hosts Nicki Shields and Nicola Hume.

Campaigns and Initiatives
In 2021, the company launched an efficiency rating for electric cars. The E-Rating is designed to bring the car industry into line with other consumer sectors by measuring the efficiency of every model of electric car on the market. It uses an algorithm that turns a number of factors into a score from ‘A++’ down to ‘E’, to help car buyers choose the right car based on price, range and time at the charger.

In 2022, Electrifying.com announced its inaugural Green Hero Awards acknowledging the overall environmental impact of how cars are manufactured. The company assembled a panel of experts including former Aston Martin CEO and Nissan Motor Company COO Andy Palmer, to assess, scrutinise and rate car manufacturers based on the lifetime carbon footprint of their cars and manufacturing process. Those going above and beyond the legal requirements were rewarded with a Green Hero award.

In 2021, the team produced a ‘Beginners Guide to Going Electric’ in partnership with the Department for Transport .The guide contains information for drivers considering the switch to electric.

In January 2023, Electrifying.com went on to work with Motability Operations to produce a guide to going electric for Motability customers.

Electrifying.com, together with its founder Ginny Buckley, has campaigned over a number of years to make owning an electric car more affordable and have called for a reduction in VAT on public charging, bringing it into line with the 5% charged on home energy, to support those consumers who can’t charge their cars at home. They also highlight the lack of charging points in many regions across the UK in comparison with Westminster and the South of England.