User:Gracksara5526/sandbox

=Gender Advertisements= Refers to advertising in traditional news and media outlets that display stereotypical gender roles. Gender Advertisements is a book written by Erving Goffman, which explores the concepts such as relative size, feminine touch, function ranking, ritualization of subordination, licensed withdrawal, and the family.

=Relative Size= Refers to when advertisements depict one gender to be larger then the other. Typically, the male is pictured larger than the woman, characterizing that the larger person (the man in this case) possesses a higher rank in power and authority in society. =Feminine Touch= Women are often pictured touching objects, others, and themselves very lightly. This shows that women are soft and fragile, which also displays submissiveness over dominance. On the other hand, men are pictured strong, grasping onto women and objects which displays dominance. =Function Ranking= When a man and woman are pictured performing a task together, the man is usually showing the woman how to carry it out. Some settings that this could be detected in range from the workplace, home, and with children. =The Ritualization of Subordination= When two or more people are pictured together, it's assumed that the figures pictured higher then the other is higher in superiority and class. Generally, women are pictured closer to the ground with bent knees, implying they are not seen as a threat. =Licensed Withdrawal= Women appear to be disengaged with their environment, usually dazing up or to the side. This makes the woman appear to be oblivious to her surroundings, and not able to defend herself from any outside threat. From Versace collection in Harper's Bazaar, the models pictured are softly looking up at the camera or into the distance. =Family= Refers to depictions of a nuclear family, typically consisting of a mother, a father, and two children. The mother and the daughter are shown together, while the father and son are typically shown together.