User:Greenhaven58/sandbox/In Demand, In Command

'IN DEMAND, IN COMMAND is a business management book written by Philip Grant and published in 2020 by Austin Macauley https://www.austinmacauley.com/book/demand-command

[ISBN 9781788785396] for paperback and [ISBN 9781788785938] for E-book.

The book is a comprehensive business guide on how to digitally serve your customers better, leaner smarter. Achieved through differentiated customer insight, digital optimisation and organisational transformation to enable organisations to deliver improved customer value at lower operating costs.

SYNOPSIS:

Great, you're in demand! You have a brilliant product, excellent services, and competitive pricing. But that only gets you a seat at the table. If you really want to stay ahead of the game and be in command of a modern, always-connected world, you need a winning digital customer experience strategy. Increasingly, there is a need to stand out from the crowd and not be easily imitated by others. This book gives you immediate access to shrewd, insightful and comprehensible advice on customer strategy, digital optimisation and organisational transformation. 'In Demand, in Command' is as much about the people and processes that drive your desired business growth, as it is about digital technologies.

WHAT DOES THE BOOK ENCOMPASS:


 * 1) Customer strategy, drivers and insights

2. Web analytics landscape and characteristics

3. Digital growth and value-added optimisation

4. Transforming the future operating state

5. Improving the customer journey and experience

6. Empowering your talent and success factors.

BENEFITS TO THE READER:

'In Demand, In Command' is aimed at anyone who analyses, sells to, or serves the public across all market sectors - small/medium businesses, large-scale multi-nationals, business academics and management consultants alike. Packed with astute and accessible guidance, tips and frameworks on how to:

● Understand what makes customers feel welcomed, wanted and valued

● Turn data analytics into smarter business intelligence

● Optimise business margins, competitiveness and efficiencies

● Differentiate your brand and simplify your customer journeys

● Accelerate the success and ROI of your transformation programmes

● Empower the potential of your prime assets - your people.

ABOUT THE AUTHOR:

Philip Grant is a UK-based independent business management consultant with extensive international client engagements, specialising in customer experience, organisational transformation and digital optimisation. Philip is formerly Head of Customer Relations (South East) at BT and Director of Customer Operations (EMEA) at Arthur D Little/Contactica. In the past 10 years, Philip has been involved in the public sector focussing on the UK Government's 'digital by default' agenda.