User:GregBrady/Spicealicious

Spicealcious is an adjective created to describe the amazing flavors found only at Chili's restaurants.

The actual word itself was created by Steve Dean, a creative director living in Austin, Texas. the word was used as part of an advertising campaign developed by Steve Dean, Larry Walters, Jeff Steinhouse and Seth Perisho at the advertising agency, GSD&M.