User:GroupM Media Masters

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GroupM Media Masters (Singapore) is a program started and run by GroupM Singapore. It is a 6-month training program to equip newly recruited media apprentices the basic skills and knowledge to kick start a career in the media advertising industry.

Eligible Applicants
GroupM Media Masters is open to all Singaporeans and PRs who have graduated from polytechnics and universities (both local and overseas). Media Masters does not impose any criteria on applicant’s area of study or discipline. Past apprentices included those from engineering, psychology and bioscience background. Most importantly, Media Masters is on the lookout for people who have the passion to be in the media advertising industry.

Objectives
GroupM Media Masters Program was conceived in 2010 with the key objectives of:


 * 1) Training young local talent who are interested to join the media advertising industry.
 * 2) Providing a talent pool to meet the demand for new blood in the burgeoning media industry fuelled by digital expansion, online, mobile and social media.

Course Roadmap
Learning Program Structure:

First 2 months: structured classroom lessons and “field trips” (to our key media partners and publishers). During this period, the apprentices have also to complete five pieces of project work which include 1 major pitch presentation.

Next 4 months: posting to one of GroupM agencies to gain practical experiences.

Learning Program Details:
 * 1) Overview of media planning and buying & media jargon.
 * 2) Understanding media concepts of Reach, frequency, flighting patterns, budgets and ROI.
 * 3) Knowing all the media advertising options available – TV, Print, Radio, Internet, Outdoor, Online, Mobile, and ESP etc.
 * 4) What is communications planning.
 * 5) How to manage a client’s brief.
 * 6) Understanding research for consumer insights.
 * 7) Understanding target audiences – demographics, lifestyle, psychographics, product consumption etc.
 * 8) Learning to use industry measurement software to generate competitive advertising spend, TV ratings, radio listenership, audience profile etc.
 * 9) A Digital week covering the Gold Standard of Digital Implementation and digital terminologies.
 * 10) Online media – social, search optimization, search marketing and online measurement tools.

Partners & Support
The Media Masters Program has been largely successful due to the amount of support they've received from several influential organizations. The organizations includes media partners, publishers and the Singapore Government.

Partners
The following media partners and publishers of GroupM (Singapore) extended their support and offered important sharing session of their media advertising platforms:
 * BBC
 * Clear Channel
 * Facebook
 * Google
 * MediaCorp
 * Microsoft
 * Singapore Press Holdings
 * Singtel iMedia
 * Yahoo

Support
GroupM Media Masters Program has the support and joint funding from the Singapore Workforce Development Agency (WDA) and collaborates with Singapore Media Academy (SMA) to offer nationally recognized certificates (Creative Industries Workforce Skills Qualifications aka CI WSQ) for the course modules taken at the academy.

SMA CI WSQ courses include:
 * Develop Media Product Knowledge, New Media.
 * Develop Media Sales Proposal.
 * Increase ROI through market profiling and segmentation.
 * Sales techniques and prospecting.

Contract & Returns
The GroupM Media Masters Program is not an internship program. It is an actual start to a career. Apprentices are employed as full time staff with GroupM. In this instance, they get the privilege to go through a comprehensive “orientation” instead of plunging straight into the work or on-job-training (OJT).

Apprentices are paid competitively during the period of training and immediate increment upon completion of the 6-months. Apprentices are also required to sign a 12 months bond with GroupM. Each intake are given the limited space of 10-12 positions, this is to ensure that the program takes in people who are serious to learn and want to contribute significantly to the vibrant media landscape in Singapore.