User:Gshuston/GenMy

Generation My (GenMy) is the description of the emergence of the consumer use of multiple channels for communication for social interaction. This reference concerns the process by which an individual will use many different tools and platforms to communicate and prefer one or two. Most individuals have three email addresses; Personal, Professional and Junk Mail. Many individuals carry multiple cell phones; Professional and Personal. Individuals also will maintain many social site personas for many of the reasons already listed.

This emergence of GenMy adds additional work and complexity for organizations to communicate with individuals.