User:Guapoaaron/Two-step flow of communication/WesDig11 Peer Review

General info
Guapoaarom
 * Whose work are you reviewing?


 * Link to draft you're reviewing:Two-step flow of communication
 * Link to the current version of the article (if it exists):Two-step flow of communication

Evaluate the drafted changes
Hi, I am a student from Pitt-Greesnburg and I was assigned to review your article.

Looking back at the article, I thought the article had some good point of views and ideas about the two-step model. One thing off the bat that I would add to is the basic overview. I know the previous authors have a link to the further information tab, but I still think maybe adding one or two more sentences to that section would help the article. I think the main goal would be to add depth to this article. The article seems fairly short and really hasn't had any research added onto it. The most recent date I see is 1960. So, realistically that gives you a fast range of options when writing. If this was me, I would try and add insight from the 1990's, 2000's, and a section from the more recent years. For example 2017-2023. I think this would evoke more interest within the article, not only for the reader, but for the writer as well. I would use this as freedom in a sense because of how many years you have to work with. There is one section of the article I think you can use and can add. ore recent insights one. The article states:

"According to Hilbert today's digital media landscape simultaneously facilitate one-step, two-step and more complex multi-step flow models of communication.[11] For example, in Twitter networks it is no contradiction that average Twitter users mainly mention intermediating opinion leaders in their tweets (two-step flow), while at the same time traditional mass media outlets receive 80-90 % of their mentions directly through a direct one-step flow from the same users.[11]"

I think using other social medias and how the impact the two-step flow can affect social media. I think you can even talk about or make a section about the word of mouth and the word of mouth marketing. I noticed those at the very bottom of the page in the see also tab. I think adding those sections into the article will help with insight.