User:Guerraa3938/sandbox

Article Evaluation
The article I selected was the page Publicity Stunt because it was lacking content and shows a list of other pages to see instead of stating how they might relate. I would like to turn the overview into the lead and add a table of contents to organize the page better, a timeline or listing of successful and unsuccessful publicity stunts and campaigns done so far, what tactics were used, as well as any context for the time period if possible.

Sections to add: "Background History"; How PT Barnum and Henry Reichenbach shaped PR and publicity stunts, what their tactics and methods were, and technology at the time.

"Notable instances";


 * Boston Mooninite panic - 2007: Suspicious objects were reported around the city of Boston that were part of a guerrilla marketing event for an Aqua Teen Hunger Force film. LED light boards were placed throughout the city of Boston and authorities responded as though the guerrilla marketing tactic was a possible bomb threat.
 * Abercrombie and Fitch & Mike "The Situation" Sorrentino - 2011 (kelleher) Mike "The Situation Sorrentino from MTVs Jersey Shore was formally asked not to longer wear Abercrombie and Fitch clothing in return for a sum of money. A&F explained in a news release the reason was to protect the integrity of their brand image. Many newspaper companies and entertainment media picked up the story and spread the coverage.
 * Red Bull Stratos Jump - 2012 (ad age) Garnering 52 million views, the jump would break five records, be shown across multiple streaming partners and eventually raise sales after six months.
 * TNT's "Push to add drama" - 2012 (adweek) Citizens were exposed to dramatic scenes after a button was placed in a public square as a way to market the launch of TNT in Belgium.

Publicity Stunts to cite:, Red Bull Stratos Jump, boston mooninite panic

Possible Sources:PR PIONEERS: Harry Reichenbach. in EBSCOhost, 'Aqua Teen' hubbub shows true power of guerrilla tactics. By: Tan, Emily, Advertising Age, 00018899, 2/12/2007, Vol. 78, Issue 7, https://web.archive.org/web/20160304035325/http://www.online-pr.com/Holding/PRStuntsarticle.pdf, https://www.thebalancecareers.com/advertising-pr-stunts-to-get-your-brand-noticed-4139850 , https://time.com/3969164/beijing-arrest-spartan-warriors-salad-sweetie/ , Public Relations

Notable instances

 * 1) Boston Mooninite panic - 2007
 * 2) Abercrombie and Fitch & Mike "The Situation" Sorrentino - 2011
 * 3) Red Bull Stratos Jump - 2012
 * 4) TNT's "Push to add drama" - 2012