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Advanced School Of Industrial Design (ESDI)
The Advanced School of Industrial Design (ESDI-UERJ) is considered to be the first institution to offer an undergraduate design course in Brazil. Founded in 1962, its activities began in 1963, as an autonomous entity, part of a government plan to modernize the country industry. In 1975 the School became part of a college unit of the University of the State of Rio de Janeiro. The course was design at the turn of the 1950s to 1960s and the model it adopted in its early years was strongly influenced by the Ulm School of Design, a German design school directly influenced by the Bauhaus, which spread a modernist vision of functionalism in design, and that sought to review the Bauhaus ideals from the perspective of the decidedly industrial post-war society.

Today the school offers undergraduate courses in Design and in Architecture and Urbanism, as well as Master's and Doctorate in Design and a course in Management and Architectural Restoration, in addition to developing research and extension activities. The School maintains a Design Business Incubator project on its campus, with the goal of encouraging and consolidating companies in the area, and it's run mostly from former students of the college.

ESDI's headquarters is located in Lapa, downtown Rio de Janeiro, and houses, in addition to classrooms, wood, metal, rapid prototyping, and graphic workshops, computer labs, a specialised library, and research rooms. The library, which is now part of the Sirius Network, is specialised in design and has one of the largest design collections in Latin America, with more than 230 thousand titles.



History
The school was conceived in a plan drawn up by Alexandre Wollner and Karl Heinz Bergmiller, designers former students of HfG-Ulm and professors at the school, based on previous experiences such as the project of the Technical School of Creation prepared by Tomás Maldonado for MAM-Rio in the late 1950s and Alexandre Wollner and Aloísio Magalhães's own course in experimental graphics at MAM-Rio in 1961. Its foundation was directly influenced by the political project of technological and industrial development and modernisation of Rio de Janeiro by governor Carlos Lacerda, which had just ceased to be the country's capital and wihsed to be at forefront of the Brazilian industrial process.

For its pedagogical plan, ESDI used the proposal formulated in 1955 by Maldonado on the occasion of the official inauguration of the HfG Ulm, adopting similar pedagogical principles. This proposal served as a basis for later creating a new curriculum in 1968, accepted by the CFE - Federal Education Council as "the first minimum curriculum for bachelor's degrees in industrial design in the country".

Although it is considered an important symbolic milestone, as the first formal academic design institution, other initiatives preceded the teaching of design in Brazil, including the creation of a course at the Institute of Contemporary Art (IAC) at the São Paulo Museum of Art (MASP) in 1950, by architect Lina Bo Bardi and the implementation of the curriculum of Industrial Design and Visual Programming at the Faculty of Architecture and Urbanism of the University of São Paulo (FAU-USP) in 1962.