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Southern hip hop, also called Southern rap, is a genre of American music influenced by hip hop that emerged from a late-1980s club-oriented vibe in southern U.S. cities, including Little Rock, New Orleans, Shreveport, Houston, Dallas, Nashville, Atlanta, Charleston, Memphis, Charlotte, Raleigh-Durham, Birmingham, Mobile, Orlando, Tampa, Miami, Jacksonville, Jackson, and Baton Rouge. The music was a reaction to the 1980s flow of hip hop culture from New York City and California, and can be considered a third major American hip hop genre, after East Coast hip hop and West Coast hip hop. Many early Southern rap artists released their music independently or on mixtapes after encountering difficulty securing record-label contracts in the 1990s.

For more information on music from one specific area, see Atlanta hip hop.

History
Many rappers in the South come from Decatur, Baton Rouge, Atlanta, Houston, Miami, Memphis and New Orleans.

Notable musicians
Ace Hood Gucci Mane Waka Flocka Flame Lil' Wayne Young Jeezy Yo Gotti Ludacris T.I. Juicy J Yung Joc Dem Franchize Boys Slim Thug Mike Jones Paul Wall Lil' Keke UGK Andre 3000 Big Boi Young Dro Yung LA Trick Daddy Rick Ross