User:Guy anode/sandbox

CFL to host 1st LGBTQ event for Grey Cup weekend.

The CFL and you can play will host an official party supporting the LGBTQ community for the first time in CFL history, on November 25th,the Friday night of Grey cup weekend.

The Canadian Football League will be rolling out the purple carpet at the Grey cup in Toronto. The celebration, in downtown Toronto will be powered by global law firm Baker and Mackenzie, and Striker Sports Bar-Canada's first LGBTQ sports bar which opened in September.

CFL commissioner said in a statement that the grey cup being Canada's biggest annual party, everyone was invited and the event was going to be fun filled. He further stated that it was another step being taken to ensure that the CFL is a home for all fans. A lot of progress therefore, had been made with the inclusion of LGBTQ through partnership with You can play.

The CFL has tried to ensure that everyone is welcome in the event and several advertisements have been put to ensure that the 2016 grey cup is the best.

A social media campaign was launched already, called Grey Cup in the six, with its posting to Instagram, Twitter and Facebook of an image of the Grey Cup at an iconic Toronto landmark, attraction or neighborhood every day in November leading up to the Grey Cup.

The campaign also includes other key elements that will target people of all ages across the city and country, including a National 30-second TV spot that is being aired on CFTO-CTV, CP24, Global and TSN, and a 30-second TV ad airing nationally.

Bracket style banners will hang in front of Union Station from November 7th to November 27th, as teams are eliminated, their banners will be removed.

Local radio ads and promos will be airing on Virgin radio, News talk 1010, CHUM FM, TSN 1050, Boom 97.3 and Sports net The Fan 590, and other stations across CFL markets with teams in the playoffs. Print ads are running in the Toronto Star, Metro, 24 hours, Toronto sun and the national post.

Direct mail and out of home advertising at union station (Nov 7-27), the Princes gates, Cityscape-Gardiner and DVP banners (Nov 14-27),the Air Canada Centre Video Board on Bremner BLVD, Digital signage on the Gardiner, Ricoh coliseum and the Marquee adjacent to BMO field.

Digital ads on Facebook, Twitter, league websites, Ticketmaster.com, TSN.ca, The star.com, Post media websites and Sportsnet.ca/590,in-stadium/arena video boards and in the ACC for leafs and Raptors games, and grey cup ticket booths at all leafs and raptors home games in November.

The grey cup festival presented by Shaw will take over the entire South Building of the Metro Convention Centre, Bremner Blvd, and roundhouse Park.

The grey cup festival officially kicks off on Thursday, November 24th, the LGBTQ community will then have a party the next day, the Friday night of the grey cup weekend, hosted by the CFL.

Orridge stated that this was just the beginning and the CFL was leading the way in being a welcoming and all inclusive league.

The party will be a ticketed event and feature a midnight visit by the Grey Cup Trophy.