User:Guybyars/Motorphilia

Motorphilia is an online automobile dealership based in Austin, Texas. Its selling philosophy revolves around creating partnerships instead of customers, allowing it unprecedented reach and saturation without traditional restrictions such as a brick-and-mortar location and expensive infrastructure.

History
Motorphilia began in 2002 as Aaron Manley Smith's pet project while he was Sales Manager at BMW Austin. As a division of the BMW dealership, it quickly became one of the top exotic car sellers in the United States, specializing in Lamborghini and Ferrari vehicles, and Motorphilia (at the time an ebay entity) saw its sales skyrocket.

Motorphilia's potential soon eclipsed its limited capacity at BMW Austin, and in 2006 its owner helped begin drafting legislation that would allow automobile dealerships to operate both globally and independently of brick-and-mortar locations. With its ability to reach the market unhindered, Motorphilia was purchased in entirety from BMW Austin on April 29, 2007, and established on its own, finally being incorporated on April 20, 2010. Since then it has re-written the very definition of auto sales, incorporating customers as partners and establishing a global network of automobile buyers, sellers, and traders.

Vestri Via
Vestri Via is Motorphilia's unique philosophy that embodies the primary difference between it and a traditional automobile dealer. The singular competitive advantage of the wholly internet based company is that it doesn't have to compete. Automobile buying in the United States remains somewhat of an anathema, largely because of the high-pressure sales environment fostered by the high cost and difficulty of operating a dealership.