User:Gzolboo/sandbox

General
EasyRide is a ride sourcing mobile application operated by a Mongolian and Romanian joint tech start-up company Asia Mobile Technologies LLC. The application functions as an open platform that connects passengers who need a ride with drivers who have a car via smartphone with mobile data. It was publicly released on Appstore and GooglePlay on 15th of November, 2015.

History
An application called “Hurgeed uguh uu?” was launched in February of 2015 by a team lead by E. Munkhbileg. This was the very first attempt at introducing ridesharing application to Mongolian smartphone users.

EasyRide app was publicly released on 15th of November in 2015 with the same technical team that worked on “Hurgeed uguh uu?” application.

Establishment
Asia Mobile Technologies LLC was established by young Mongolians from different industries. Amar Baatartsogt, chief executive, “We realized that the Mongolian market was lacking a platform that connects passengers with drivers. Hence, we decided to invest our time in building this venture.” said in an interview by GoGoNews.

Reception
EasyRide was well received by public with people eager to test the app and see real drivers accepting their requests.

The app has been downloaded over 45.000 times, has more than 17.000 accounts with over 200 private drivers registered in the system as of August 2016. Its popularity is explained by high demand in taxi service and safety concerns over private cars in the streets of Ulaanbaatar.

Regulatory Issues
Like many other international ride sourcing services across the globe, EasyRide faces regulatory hurdles. Talks were initiated with the city hall in order to create legal environment for ride sourcing platforms.