User:Habiba hussaini

Facebook Marketing in Afghanistan

Facebook is Afghanistan's most popular social network. According to the Afghan’ Ministry of Communications, 45% of the country's Internet users use Facebook. The value of Facebook's stock has fallen by 58$ billion in one week after the misuse of Facebook users' social media information and the critical movement of the virtual world giant. Thousands of protesters have also disabled their Facebook accounts, but the network is still very popular in Afghanistan. The purpose of this study is to Investigate the role of Facebook advertisement in Afghanistan market. Questionnaires technique will be use on sample of 200 marketers who works in the market and use Facebook as a platform for advertisement and online sales. I will be using SPSS as a tool for analyzing the data. Access and use of the internet in Afghanistan reaches approximately 12% of the population, so internet access remains the main barrier to social media access and Facebook became the most popular platform for advertising and online shopping as 95% of social media users have a Facebook account, compared to Twitter with a 6% usage rate, Instagram with a 10% usage rate, or Snapchat with 1% usage rate. an exploratory effort into this direction and analyzes existing Facebook marketing practices and tools, their benefits, and concerns associated. Becoming Facebook as a popular social network in Afghanistan has led to the use of this social network for a variety of purposes, including marketing, public and private information and entertainment. However, the question is, what will be the future of Facebook in Afghanistan? Who Will be using Facebook, what Facebook claims, help create a "freer and more open" space?