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Sales and Marketing Certification Institute (SMCI) is a professional association for the sales and marketing profession in United States. SMCI provides top notch certifications in sales, marketing, marketing communication, brand management, social media marketing for those who work in the sales and marketing industry or who wish to shift into this domain.

In 1955 SMCI Founder Charles Wagner; David Cock, founder of Sales and Marketing Management Newspaper, and other visionaries invited the presidents of many Sales Managers’ businesses to Washington to discuss forming a network of sales and marketing executives. The result was the National Association of Sales and Marketing, the first of several names for SMCI. The federation grew quickly, when member CEOs dedicated them to helping Europe and other war-battered areas rebuild their economies. The association included more than 40 countries and was the largest in the world for sales and marketing managers. In 1965 the Sales and Marketing Certification Institute emerged as the leader in the marketing and sales profession and education. SMCI continues to be the leading worldwide association of sales and marketing management. Its members are the top CEOs and heads of marketing or sales departments for the world’s leading companies. SMCI members benefit from a quarterly magazine, exclusive social networking sites for business, speeches from marketing leaders, access to the most comprehensive online library on sales and marketing, and frequent local meetings that provide insight into the latest and most effective strategies.

SMCI’s vision is to establish a standardized process to deliver in a cost-effective and time-efficient manner a superior quality higher education in sales and marketing across the globe with the CSMP, CSMM, CBM, CMCM, CSS and CSDE Certifications. SMCI’s goal or objective is to ensure that a Sales and Marketing Professional who earns  Credential today will be knowledge-competent and ethical for throughout his/her career and that he/she will then extend these core knowledge competencies and ethical values to tomorrow when he/she becomes a marketing or sales executive or a corporate director. To this end, SMCI represents a single and collective voice for the entire sales and marketing management profession, which symbolizes self-regulation by the profession.

Alumni of SMCI are conferred with the designations such as Certified Sales and Marketing Professional, abbreviated as (CSMP), Certified Sales and Marketing Manager, abbreviated as (CSMM), Certified Marketing Communication Manager, abbreviated as (CMCM), Certified Brand Manager, abbreviated as (CBM) and Certified Social Media and Digital Marketing Expert, abbreviated as (CSDE). These designations are given to professionals in sales, marketing, social media and business with recognised qualification and relevant work experience. At present, there are more than 100,000 SMCI certified professionals working in all industries in the world.

As a professional association for the sales and marketing community, SMCI responsibilities include education and quality assurance as well as enforcement, to maintain the credibility of the profession and the public interest. SMCI hosted the 10th World Congress of Sales and Marketing Professionals from 8–11 November 2011, which was held at the Kuala Lumpur Convention Centre. A record number of 2,000 delegates from 94 countries participated.