User:Hakan 1521/sandbox

= AskOkey = AskOkey is an online bespoke tailoring brand, specializing in classic menswear and offering handmade suits, jackets, trousers, eveningwear, outerwear and shirts.

The company describes itself as “the world’s first digital bespoke tailor”. AskOkey has a global customer base, servicing clients through their entirely digital process.

AskOkey garments are all made in-house in the United Arab Emirates. They source fabrics from Harrisons of Edinburgh, Dugdale Bros & Co, Fox Brothers, Holland & Sherr y, Huddersfield Fine Worsteds, Spence Bryson, Marling & Evans, Abraham Moon & Sons, Canclini, and Carlo Riva.

History
AskOkey was founded in 2021 by Okey Onyegbule, a retired investment banker.

In July 2023, AskOkey became an official partner of Harrisons of Edinburgh, cloth merchants since 1863. AskOkey is now the sole online distributor of their cloth, allowing customers to order cut-length cloth directly from Harrisons.

In November 2023, AskOkey was featured in British GQ Magazine for the first time. 

Concept and business model
AskOkey incorporates the “drape cut” into its jackets, resulting in a highly traditional appearance. Jackets are made with a full-canvas construction. The trousers are cut high and full, reminiscent of the “Golden age” of tailoring from the 1930s-1940s. Clients are able to

At the same time the brand tries to combine the traditional look with more contemporary elements, jackets, and trousers featuring both traditional and modern elements.

AskOkey adds new products to its bespoke line-up regularly, and now has upwards of 25 options available to customers. Garments feature several handmade elements. These include: buttonholes, lapel/collar attachment,

Operating digitally has enabled Askokey to serve customers worldwide. With no physical presence via own-brand shops or retail partners, the company sells direct to customers. Its bespoke process includes taking measurements, fabric selection, fittings and final products, shipped to the customer from AskOkey’s workshops.

Media production and presence
The company’s media arm produces content related to clothing, comprising mainly menswear-related advice and education. Programmes are hosted by Okey Onyegbule himself and feature occasional guests. The company posts frequently on YouTube and Instagram and has amassed a following on both channels.

As of January 2024, the AskOkey Instagram page has over 230,000 followers. The YouTube page has over 150,000 subscribers.

Industry partnerships
AskOkey is the global retail distributor of Harrisons of Edinburgh, one of the largest British cloth merchants. Cloth is sold through AskOkey’s website as well as being used in AskOkey’s bespoke clothing. Customers can also request cloth from other leading British merchants and mills.

Features
In November 2022 AskOkey was featured in the GQ Magazine.