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Mixpanel is a Y Combinator analytic platform company, located in San Francisco, California. Mixpanel offers companies a suite of analytic tools for stat tracking by integrating developers codes to study consumer behavior. Similar to other analytic programs,however, Mixpanel specializes in allowing customers to create their own analytics for stat tracking and receiving real-time data. Another difference in Mixpanel's analytics it that it is an "easier way for trusted properties to extend these tools to their community of users without having to worry about set-up or hosting". Mixpanel goes beyond data tracking and using analytics tool to see who the end user actually is on a personal level, along with interacting with the user. Few aspects of data that Mixpanel gathers is the usage of games, messaging, social media, and media. Businesses use Mixpanel as a means to track measurements to become more successful in their company. By tracking these measurements, business can determine what strategies and areas they can use that will allow more success in consumer consumption for their company.

The way the Mixpanel system works is through events(data points). The way how data points work is each data point represents an action taken by the consumer. Depending on how much a costumer is willing to pay monthly, is how much data points they have. Each costumer receives up to 200,000 data points free per month. However, if costumers desire more data points, it is required to pay a monthly fee.

Funding
In February of 2010, Mixpanel started up with an investment of half a million dollars from the Y Combinator company. Within recent years, more investors are settling into Mixpanel and have invested large sums of money to fund the company with over 1.25 million dollars in May of 2011.