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Devon Lee Carlson
Devon Lee Carlson (born August 3, 1994) is an American social media personality, known for her fashion and phone case brand, Wildflower cases. In September 2019, Devon was voted the most popular influencer by New York Magazine's 100-Teen Poll.

Early Life
Born on August 3, 1994, in Los Angeles, California, Devon Lee Carlson is the daughter of Michelle and Dave Carlson. She is the older sister of Sydney Lee Carlson. In 2008, Carlson enrolled in Newbury Park High School, where she met her former boyfriend and singer of The Neighbourhood, Jesse Rutherford. During her time in high-school she co-founded Wildflower Cases with her sister and mother. After graduating high-school, she attended a semester at Moorpark College before dropping out to focus on her business.

Her relationship with Jesse Rutherford also solidified her position in the entertainment industry in Los Angeles. Often labelled as an "it-couple" the two moved in together and adopted a dog, Martin. Devon had been featured in three of The Neighbourhood's music videos: "Stargazing," "Pretty Boy" and "Lost in Translation" After dating for nearly 6 years, the couple split sometime in 2021.

Wildflower Cases
On April 19th, 2012, when Devon was 17-years-old, she co-founded Wildflower Cases with her mother, Michelle Carlson, and her sister, Sydney Lee Carlson. Founded in Los Angeles California, Wildflower Cases is a female owned iPhone case brand, that aims to create exclusive and fashionable cases that are simultaneous durable and functional. In an interview, Devon explained that the emergence of the company began after she ran into Miley Cyrus in a restaurant and asked to take a picture with her. When Miley spotted the custom case Devon's sister, Sydney, had on her phone, she asked where she could purchase one. According to an interview with PageSix, Devon explains that the case was handmade by Michelle Carlson using fabric and studs for Easter. Michelle Carlson, who happened to have extra cases in her purse, gave one to Miley. Miley subsequently posted a photo of the case on Twitter, tagging Devon. The social media attention led to a swarm of questions that prompted the Carlson women to kickstart their company, Wildflower Cases. The next day, the family had started multiple social media accounts, including, Twitter, and Tumblr, as well as a website for customers to pre-order the cases.

The growing success of Wildflower Cases began to skyrocket when iconic celebrities from Lana Del Rey to Dua Lipa have been spotted with the cases. The cases have also been featured on the highly-rated HBO series, Euphoria.

Devon's co-founded company has also hosted collaborations with famous figures, such as Emma Chamberlain, Tana Mongeau, and Bretman Rock, as well as brands, such as I'm Sorry by Petra Collins, Coachella, Frankie's Bikinis, and Jaded London. These collaborations have been reciprocal in Devon's personal success as a fashion influencer and model.

Social Media
Alongside her Wildflower Case business, Devon is an active participant on social media. Her YouTube channel, which she started on August 22, 2017, has accumulated over 300,000 subscribers. On YouTube, Devon shares vlogs focused around her day-day-life: travelling between New York and La; her fashion collaborations; going to concerts and parties with famous friends; working on Wildflower Cases. Her Instagram has over 1.5 million followers, as of April 2023, including her famous friends Bella Hadid, Kylie Jenner, and Kendall Jenner.

Podcasts
Devon has also been on multiple podcasts, such as Call Her Daddy, Friend of a Friend , Emergency Intercom , and Between Good & Evil , discussing topics regarding her career to her relationships. Often, Devon is joined by her sister, Sydney, on these interviews.

Modeling and Fashion
Throughout her modelling career, Devon has worked with and modelled for a number of high-end brands such as Louis Vuitton, Victoria's Secret, Frankie's Bikinis, Fendi, and Lack of Color. In 2019, she was a guest for the YSL fashion show during Paris Fashion week.

She has been a part of various fashion collaborations. Most recently, Devon came out with a collaboration with Rèalisation Par. On August 3rd, 2021, Devon celebrated her birthday with a collaboration with Marc Jacobs. Vogue explains that the "collection, anticipated by Dua Lipa and Alexa Demie alike, is an exploration of the influencer’s own archives and ’00s aesthetics remixed". The ready-to-wear collaboration, influenced by the resurgence of 2000s fashion, Y2K, is a perfect mixture of Marc Jacobs and Devon Lee Carlson's style.