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Business Development: a market-oriented perspective answers the basic questions:
 * 1) "What is business development?"
 * 2) "What does the business developer do?"
 * 3) "What characterises good, structured, effective business development?"

The usage and application of business development is today characterized by much confusion, which limits is manageability as well as avcademic scrutiny for performance effects.

Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans.

Drawing on insights from senior business developers at, for example, international high-tech companies and venture capitalists, "business development refers to the tasks and processes concerning analytical preparation of potential growth opportunities, the support and monitoring of the implementation of growth opportunities, but does not include decisions on strategy and implementation of growth opportunities."

Applicability and main content

The content of the book is applicable to any new business venture as well as for the development and implementation of growth opportunities in mature organizations. Inherently international in its scope, the text includes numerous real world examples, taken from the author’s own experience as a biotech entrepreneur, as well as from the wider global business community.

The book is divided into three modules focusing on plans]].
 * 1) the market-oriented business developer’s mindset,
 * 2) the state-of-the-art toolbox for careful strategic analyses and decisions,
 * 3) the critical aspects of crafting and executing [[Business plan|business

Hallmark features are:
 * Defines business development and the tasks of the business developer
 * Introduces market-oriented business development
 * Introduces the notion and role of integrative generalists
 * Explicitly focuses on value creation and value appropriation
 * Provides a state-of-the art toolbox for careful strategic analyses and decisions
 * Applied with strong theoretical foundation
 * Includes guidelines for crafting and implementing superior business plans
 * Focused and selective in choice of content

The approach of the book is focused and selective in its choice of content and provides a cumulative development of the relevant topics. Each chapter includes an ‘implications for the market-oriented business developer’ at the end to enhance a student’s learning.