User:Haocheng Z/My sandbox


 * The role of the unconscious mind on decision making is a topic greatly debated by neuro-scientists and psychologists around the world. Though the actual level of

involvement of the unconsious brain during a cognitive process might still be a matter of differential opinion, the fact that the unconscious brain does play a role in

cognitive activity is indeniable. Several experiments and well recorded phenomenon attest to this fact and there have also been several experiments that have been

performed that prove that the unconscious brain might actually be better at decision making that the conscious brain when there are multiple variable to be taken into

consideration.

History

 * The attitude of the scientific community towards the unconscious mind has undergone a drastic change from being viewed as a lazy reservoir of memories and non-task

oriented behaviour to being regarded as an active and essential component in the processes of decision making.


 * Historically the unconscious mind has been viewed as the source of dreams, implicit knowledge (knowledge of learnt behavior that need no conscious effort to control,

for example: walking, cyclic, swimming etc., and also the storer of memories. But, new insight revealing that the unconscious brain might also be an active player in

decision making, problem solving, creative writing and critical thinking have revolutionized the predominant view of the importance of the unconcious on cognitive

processes. One familiar example of the operation of the unconscious in problem solving is a well known phenomenon of having a Eureka! moment when a solution to a

problem in the past presents itself without the involvement of active thinking.


 * Currently, several experiments are being performed to measure the extent of unconscioius' influence on conscious thought.

Types of Unconscious

 * Freud's Unconscious
 * Jung's Unconscious
 * Lacan's linguistic Unconscious

Measuring Unconscious Cognition

 * Dissociation Procedure:- Criteria for unconscious cognition: Three types of dissociation, by THOMAS SCHMIDT and DIRK VORBERG.
 * Direct Measure
 * Indirect Measure

Effects on data gathering

 * Frequency of occurence
 * Hasher and Zacks
 * Sensing and Percieving
 * Optical Illusions and Blind Spots

Effect on Decision Making

 * Artificial Grammer
 * The Conscious, the Unconscious and Familiarity, by Ryan B. Scott and Zoltan Dienes
 * Implicit Egotism
 * Unconscious association
 * Greenwald, McGhee and Schwartz, "Measuring individual differences."

UTT

 * Dijksterhuis' Experiments
 * The Merits of Unconscious thought in Preference Development and Decision making by AP Dijksterhuis