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"Souvenir" is the third episode of the third season of the American television drama series Mad Men. It was written by series creator Matthew Weiner and directed by Phil Abraham. The episode originally aired on the AMC channel in the United States on October 4, 2009.

Plot
Its summer vacation season and many people are out of town. Pete stays in town while his wife Trudy is away. Pete becomes restless being alone, “Why is it that a man on his own is an object of pity?”. This restlessness is taken away as he meets Gudrun, the au pair of his neighbors. Gudrun is in distress because of a dress that she stained. Pete insists on fixing the problem for her.

On Monday Evening, Betty attends a meeting of the Tarrytown Board of Trustees to request a suspension of the reservoir project due to additional water quality studies. The committee was indifferent to what Betty and her friends had to say. “When you have no power, delay,” After having success at the meeting, as they part ways Henry says that it would make him happy if he makes her happy. Betty acknowledges this, they kiss. Betty decides that she will accompany Don to Rome.

Pete takes the dress to the Bonwit Teller department store where he bumps into Joan Holloway as he angrily asks for the manager in charge. Pete tells Joan that the dress belongs to Trudy and to keep it a secret so that Trudy wouldn’t know that wine spilled on it. Joan exchanges the dress for Pete with no problems. Betty and Don arrive in Rome, and you get a glimpse of Betty’s fluent Italian. Betty goes to get her hair done. Betty gets hit on by two Italian men as she sits alone waiting for Don. When don arrives Betty plays along acting as if Don was a stranger and picks Don over the two Italian men. Italy was an escape for Betty as when arriving home, Betty realizes her life in Tarrytown is not perfect.

In the city, Sally and Ernie are playing pretend while Bobby is spying on them. Sally leans in for a kiss which catches Ernie off guard and he yells “hey, what are you doing”. Bobby catches a glimpse of this and starts singing “Sally and Ernie sitting on a tree”. Sally shows off her temper, chases Bobby down and starts whaling on him. Carla breaks them up and realizes Sally’s temper problem.

Pete returns the brand new dress to Gudrun, and she is absolutely delighted. Pete offers her a drink but Gudrun tells him that she has a boyfriend and gives him a kiss on the cheek. Pete continues to drink by himself then goes back and tells Gudrun that he went through a lot of work to get the new dress and that she should repay him somehow. He goes into the apartment, they start kissing.

Don and Betty arrive back home, Carla tells Betty about Sally's temper problems. Betty says she’ll talk to her.

Ed Lawrence who lives in 14C comes by to talk to Pete. He tells him to stay away from his nanny. It's hard for Ed to find someone that his wife can get along with.

Betty speaks to Sally about kissing Ernie, “you don’t kiss boys. Boys kiss you,” she continues on talking about how first kisses are very special and that there will be a lot of first kisses and every kiss after that will only be a shadow of the first kiss. She tells her that it’s the moment when you go from being a stranger to really knowing them. She asks if Sally understands, Sally replies saying she thinks she does.

Trudy arrives home back from her vacation and tries to engage in conversation with Pete but Pete wasn’t having it. Pete interrupts her and says that he never wants her to go away without him again.

Don gives Betty a souvenir from Rome and Betty says I will have something to look at when I tell the story about the time we went to Rome.

Cultural references
Pete is reading Ebony when he is alone at the beginning of the episode. Is he a fan of “black culture” now.

To create the look of Rome – The production team uses the Dorothy Chandler Pavilion in LA to recreate the Rome Hilton

The end credit music was There’s a Small Hotel by Richard Rodgers, performed by Bobby Van and Kay Coulter from On Your Toes.

Reception
Although critics' reviews for "Souvenir" were not unanimously positive. The episode won an Emmy Award for Outstanding Hairstyling for a Single-Camera Series.

Some critics' didn't care for the episode much. Believing the episode to be a "filler".