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= Mark Bryan =

Mark Bryan is a veterinarian working in New Zealand. He has promoted methods to retain quality staff in rural practice and to improve veterinary services and research. In 2013 he was a finalist in the Ernst & Young Entrepreneur of the Year.

Career
Bryan qualified as a veterinarian in Glasgow, Scotland in 1988 and in 2004 gained his Masters in Epidemiology. Bryan moved to New Zealand in 1995 and to his current practice in 1997.

Bryan identified that many rural practices had difficulty in retaining staff. From 1997 when he joined Central Southland Vets in Winton, heading up the dairy side of the practice, to 2001, when he became a director, the practice had doubled in vet numbers and quadrupled in dairy farm numbers. He is the Managing Director of VetSouth. VetSouth was formed in 2005 when the Winton practice joined with a practice in nearby Gore. Creating VetSouth was about elevating rural vet practice with the dual effect of being able to retain the best staff in a rural setting and to ensure that farmers receive first rate veterinary services. The size also makes it possible for the practice to both participate in research and to more readily test new ideas such as improving the measurement of body condition scores (BCS) in dairy cows.

Bryan was aware of the XLvet concept from the UK that bought together the most progressive vet practices working together to provide the very best in veterinary services. Bryan brought the concept to New Zealand. With significant resources available, Bryan and VetSouth have been instrumental in developing Welfarm in conjunction with XLvets and Fonterra. Welfarm is a program that measures the wellbeing of dairy cows. In 2014/15 the program ran with 150 farms and 84,325 cows. With these numbers, it is possible now to do accurate benchmarking that should lead to better outcomes for the cows, the farms and the industry. In September 2016, the program with the support of the New Zealand Veterinary Association went national.

Bryan's veterinary service created an app called Disease and Mortality Incident Tracker, or dam-iT, to capture disease and mortality data in production animals. This project will provide a baseline of normal mortality rates on NZ farms as there are no national disease statistics. Creation of the app was partly prompted by deaths on HT [herbicide tolerant] swedes and fodder beet in 2014 and following years.

VetSouth has been running the Welfarm pilot for 3 years and have identified the use of antibiotics as an issue to address. The New Zealand Veterinary Association, which Bryan is a board member, has recently announced that they are aiming to phase out the use of non- essential antibiotic usage by 2030.Their strategic intent is that “by 2030, NZ Inc would not need antibiotics for the maintenance of animal health and welfare”

Bryan is active in the veterinary and general communities promoting animal welfare and good veterinary practices. He spoke at the 2015 Pan Pacific Veterinary Conference and was invited to speak at the NZ Skeptics Conference in 2016.

Articles

 * M.A. Bryan, M.T. Socha, D.J. Tomlinson, Supplementing Intensively Grazed Late-Gestation and Early-Lactation Dairy Cattle with Chromium. Journal of Dairy Science 87(12):4269-77,January 2005
 * S McDougall, D G Arthur, MA Bryan, A M Weir, Clinical and bacteriological response to treatment of clinical mastitis with one of three intramammary antibiotics. New Zealand veterinary journal 55(4):161-70, August 2007
 * M. A. Bryan, R. Emslie, C. Heuer, Comparative efficacy of an 8-day cue-Mate (R)/estradiol benzoate program with or without inclusion of equine chorionic gonadotropin inanestrous dairy cows. Reproduction Fertility and Development 20(1), January 2008
 * Mark Bryan, Kath Taylor, Periparturient use of parenteral micronised procaine penicillin to reduce the risk of clinical mastitis in heifers after calving. Veterinary Microbiology 134(1-2):143-9, October 2008
 * S. McDougall, M. A. Bryan, R.M. Tiddy, Effect of treatment with the nonsteroidal antiinflammatory meloxicam on milk production, somatic cell count, probability of re-treatment, and culling of dairy cows with mild clinical mastitis. Journal of Dairy Science 92(9):4421-31 · October 2009
 * M.A. Bryan, S. McDougall, R.M. Tiddy, Incorporating the Non-steroidal Anti-inflammatory Drug Meloxicam into the Treatment of Clinical Mastitis Reduced SCC and the Risk of Culling. Cattle Practice 17(3):173-183, November 2009
 * S. McDougall, M. A. Bryan, R.M. Tiddy, Erratum to “Effect of treatment with the nonsteroidal antiinflammatory meloxicam on milk production, somatic cell count, probability of re-treatment, and culling of dairy cows with mild clinical mastitis” (J. Dairy Sci. 92:4421–4431). Journal of Dairy Science 92(11):5765-5765, November 2009
 * M A Bryan, G A Bó, C Heuer, F R Emslie, Use of equine chorionic gonadotrophin in synchronised AI of seasonal-breeding, pasture-based, anoestrous dairy cattle. Reproduction Fertility and Development 22(1):126-31, January 2010
 * MA Bryan, C Heuer, F R Emslie, The comparative efficacy of two long-acting drycow cephalonium products in curing and preventing intramammary infections. New Zealand veterinary journal 59(4):166-73, July 2011
 * M Bryan, H Tacoma, F Hoekstra, The effect of hindclaw height differential and subsequent trimming on lameness in large dairy cattle herds in Canterbury, New Zealand. New Zealand veterinary journal 60(6):349-55, September 2012
 * M.A. Bryan, G Bó, R J Mapletoft, F R Emslie, The use of equine chorionic gonadotropin in the treatment of anestrous dairy cows in gonadotropin-releasing hormone/progesterone protocols of 6 or 7 days. Journal of Dairy Science 96(1), October 2012

Conference Papers

 * Mark Bryan, Remote digital necropsies in cattle. 2015 Pan Pacific Veterinary Conference, Brisbane, 24- 29 May 2015
 * Mark Bryan, Evaluation of Staph aureus Vaccine in dairy cattle in New Zealand 2015 Pan Pacific Veterinary Conference, Brisbane, 24- 29 May 2015