User:Harjotbhui/sandbox

Practice Citations
The research provides an insight into user profiling, which is the practice of deriving information from a user’s profile using keyword identifiers such as their preferences.

The source is of National Geographic. It provides an insight into the history of the passport, which is under the subheading as physical user profile.

The research paper explores the role of digital user profiles in predicting user personality and how information from profiles is used to improve personalised experience. Information from this source will be critically applicable to the Application of User Profile subheading, exploring the ethical and unethical use of user information.

Answers to Module 7 Questions

 * Describe your media

It's a photo of Airpods Pro in a case


 * Is it your own work?

Yes. It's a photo that I took


 * What is the file format?

JPEG (Photograph)


 * What license have you chosen?

CC ZERO (Free Distribution - not like wikipedia gave me a choice or anything)


 * What category/gallery will you add it to?

Airpods, Technology, Apple


 * How will you describe the file?

A JPEG photograph of Airpods Pro in an Incase Case.

Cambridge Analytica Scandal 2018
The Cambridge Analytica Scandal, surfaced in 2018, raised global concerns over the privacy and the psychographic profiling algorithms that can be derived from user profiles. In 2013, Aleksandr Kogan of Cambridge Analytica developed an application "thisisyourdigitallife", which operated as a personality quiz, with the key caveat of connecting to an individual's Facebook user profile to operate. Many news sources documented Cambridge Analytica's exploitation of the Facebook data algorithm, where users not only gave the app permissions to access their "likes", but also information about their contacts and friends. The amassed data approximating 87 million Facebook users was harvested and expoited legally, to predict and influence the individual voting decisions in the 2016 presidential election. For many users it was unsettling that social media was being used to influence public opinion, leading to #deletefacebook campaigns on Twitter as a backlash to the scandal and Facebook's inability to guard privacy invasions. However, a research conducted on undergraduate students revealed many users believe that an exchange of personal information is necessary to participate in a social network and thus, despite the "breach of trust" (Zuckerberg, 2018) minimal users left the platform permanently.

In the months following Mark Zuckerberg's (founder) congressional hearing regarding the scandal, 74% of users made adjustments to their use of Facebook user profiles and changed thier privacy settings. The Federal Trade Comission (FTC) legally required Facebook to acquire explicit consent of the user in use of their data, alongside disclosing appropirate information about the third party identity.

#DeleteFacebook Movement
Social media dissatisfaction can arise from challenges relating to misinformation, privacy and anti-social behaviours. 'Facebooklessness' a term coined by Ongun & Güder, 2013, considers the intentional distancing and isolation from Facebook. The #deletefacebook movement arose after the Cambridge Analytica Scandal 2018, which fuelled a lack of trust within the service and its ability to protect user information. Some reasons for intentional distancing was time-waste, reducing distraction, privacy concerns, seeking new relationships and coping with lost relationships. The movement away from Facebook is less of a one time gush, but a more steady trickle over the course