User:Hartmde/Romane Fragrances

Romane Fragrances is a perfume, cologne and body specialty product manufacturing company. It specializes in the creation, merchandising and distribution of fragrances and cosmetics. The company works with numerous private label brands and licensed brands to develop and distribute fragrances and personal care products. Romane provides comprehensive services from brand interpretation and demographic analysis to product development, packaging design, inventory management, distribution, sales, marketing, merchandising, promotion, and financial management of the category.

Licenses include Sex Panther from the movie Anchorman, Cinch, Cruel Girl and Apple Bottoms by Nelly fragrances.

Romane distributes around the world.

History
In the 1960’s, Bernie Dworin recognized a need for a collection of fragrance brands, each that spoke to a distinct demographic group and stood out from the crowd. Having successfully served independent men’s retailers with clothing and accessories for several years, Bernie created Romane Fragrances in 1969 to initially develop and distribute fine fragrances to meet the needs of independent clothiers.

In 2005, Monte Henige purchased the company.

In 2010, Romane launched Romane Professional, a division of the company dedicated to the salon and spa channel. Brands for this channel include Vida, Ever and Jet365.