User:Hasanlorance

SWOT ANALYSIS

Strengths (internal) Weaknesses (internal) Opportunities (external) Threats (external)

Strengths Advantages of proposition Capabilities Competitive advantages USP's (unique selling points) Resources, Assets, People Experience, knowledge, data Financial reserves, likely returns Marketing - reach, distribution, awareness Innovative aspects Location and geographical Price, value, quality Accreditations, qualifications, certifications Processes, systems, IT, communications Cultural, attitudinal, behavioral Management cover, succession