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Asrar Ayyub
Asrar Ayyub is a noted disaster management practitioner, teacher and trainer in Pakistan. He is also a widely-read newspaper columnist and a current affairs analyst who frequents news channel talk shows to promote progressive thought and positive change in society. As a complement to his professional pursuits, Asrar Ayyub has fashioned an equally formidable career as a well renowned poet, researcher and the author of seven books. His flair with the written word has earned him national and international popularity.

Amongst Asrar Ayyub’s areas of expertise are Knowledge Management, Disaster Management, Climate Change, Office Management & Administration, Media & Communications, Political Science, Progressive Religious Thought, Creative Writing and Poetry.

Knowledge Management, Disaster Management and Climate Change
Asrar Ayyub currently holds the office of Director Knowledge Management/Linkages at the Earthquake Reconstruction and Rehabilitation Authority. He has conceived and is executing an outreach programme in an attempt to share and create knowledge, which are important knowledge management functions. He plays a pivotal role in fostering mutually beneficial relations with other organizations working in the field of disaster management including the Centre for Earthquake Sciences. In the field of Disaster Management, Asrar Ayyub conceived and is currently implementing a nation wide campaign to promote Disaster Awareness and Preparedness by organizing lectures and demonstrative sessions for people from all walks of life. As the protagonist of this country wide he is currently engaged as a consultant/trainer by key public sector organizations and private companies. In favor of a proactive approach, Asrar Ayyub is also bringing schools, colleges and universities on board with his disaster awareness and preparedness campaign. By targeting institutes of education, he hopes to build a society that is disaster resilient. To address the issue of a lack of Disaster Management professionals in a country that is vulnerable to devastating floods, cyclones and earthquakes, Asrar Ayyub also helped devise a curriculum for a post graduate diploma in Disaster Management and Climate Change which is now being pursued in a renowned university in Islamabad - the Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST. As a well renowned Knowledge Management and Disaster Management consultant, Asrar Ayyub is sought by both profit and non profit organizations operating in the private and public sector. His prowess as a Knowledge Management expert has been acknowledged by the National Productivity Organization of Pakistan and the Asian Productivity Organization Japan. His profound understanding of both the Knowledge Management Cycle and its universality has afforded him opportunities to devise and apply customized knowledge management systems in various organizations.

Media & Communications
As a columnist, Asrar Ayyub has earned national and international fame for his unique take on important socio-political and socio-economic issues. He has been writing regularly for the Urdu Daily Khabrain since 2006. He has also been associated with the Daily Jinnah for two years. He is also a widely followed analyst; offering not only a detailed exposition of the status quo but ways to move ahead. In this capacity he has done more than a hundred TV programs broadcasted by PTV News, ATV, PTV Home, Rohi TV and Such TV. With an academic background in Political Sciences; multi-faceted experience in both the public and private sectors; as well as, well-grounded ideas regarding progressive religious thought, Asrar Ayyub makes for an excellent campaigner of real and positive change in the Pakistani society. Asrar Ayyub has also headed two media organizations, TV Time Private Limited Islamabad and Apna Des Television (UK), as Chief Executive Officer. He has been praised by public figures for his competence as a columnist.
 * “Asrar's impartiality, honesty & competence (as a columnist) are beyond doubt”(Imran Khan, Chairman Tehrik Insaf, Pakistan)
 * ‘‘Asrar (among his contemporaries) is the only columnist to possess the lethal combination of heartfelt intentions, right orientation & virtuous motives” (Hasan Nisar, Columnist)
 * “Asrar’s book ‘Qaos-e-Qaza’ (collection of his columns) is a precious addition to the world of Urdu Journalism” (Altaf Hasan Qureshi, Editor Urdu Digest)

Books and Poems
Asrar Ayyub is a prolific thinker and a selective Urdu writer - distinguished in his ability to present and discuss hard facts with a literary flair, interlacing appropriate and well timed humor with candor, wild imagination, myth and folklore. His books enjoy wide readership in Pakistan and abroad. Some of his published works are:
 * Qaos-e-Qaza		(Collection of newspaper columns), 2010
 * Sard Dhoop 		(Urdu Poetry), 2007
 * Quran Ka Dukh 		(Research & Reflection on Quran), 2003
 * Sharda			(Urdu Poetry), 1998
 * Burf Se Hurf 		(Urdu Poetry), 1995
 * Sarsoon Barsoon Ki 	(Urdu Poetry), 1993

He is also a celebrated poet amongst his contemporaries and as such has been appreciated in the following words.
 * “Asrar is a poet of love whose poetry touches the heart directly”(Ahmed Nadeem Qasmi (Late) Legendary Urdu Poet)
 * “It will not be exaggerating to call Asrar the Wordsworth of Urdu Poetry” (Syed Zameer Jaffary (Late) Legendary Urdu Poet)
 * “Asrar’s book ‘Quran ka Dukh’ is an outstanding scholarly work on understanding the message of Quran and developing a dynamic personality eager to serve the humanity at large” (Islamic Society of North America)
 * “With special reference to Asrar’s interpretation of Islam’s viewpoint on women’s status, I would say that it should be not only widely publicized but should be referred to in the debates elaborating progressive point of view as well”(Justice (Retired) Majida Rizvi, Chairperson National Commission on the Status of Women, Government of Pakistan)
 * “Quran Ka Dukh’ is a refreshing approach to the study of Quran”(Dr. Muhammad Khalid Masood, Chairman Council of Islamic Ideology of Pakistan)

Public Offices
Asrar Ayyub has also held several important public offices including Director Accountability Bureau, Director M& E Prime Minister Secretariat and Media Consultant to the Prime Minister of Azad Jammu and Kashmir from where he hails.

Distinctions

 * Asrar Ayyub has to his credit several distinctions and awards in recognition of his services to the Government of Azad Jammu and Kashmir and his literary prowess, amongst other things.
 * Sanad-e-Imtiaz (Certificate of Distinction) from Government of AJK
 * Letter of appreciation from the President of Pakistan
 * Certificate of Merit from the President of AJK (Ghazi-e-Millat Sardar Muhammad Ibrahim Khan)
 * Certificate of Merit from the Prime Minister of AJK (Raja Muhammad Farooq Haider Khan)
 * Literary Award from Kashmir Cultural Academy, Government of AJK
 * Letter of appreciation and invitation to address the Annual Convention of Islamic Society of North America, Canada
 * Letter of appreciation from the Chairman Council of Islamic Ideology of Pakistan
 * Letter of appreciation from the Chairperson Pakistan National Commission on the Status of Women
 * Best Cadet Award from Cadet College Razmak