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World Heart Day
In 2000, World Heart Day was established to raise awareness about cardiovascular disease (CVD), the leading cause of death globally. In 2021 alone, CVDs accounted for 20.5 million deaths, comprising approximately one-third of all global deaths, with the majority occurring in low- and middle-income countries. Celebrated each year on September 29, World Heart Day is the largest global platform for CVD awareness.

From 2024 to 2026, the campaign will run under the theme Use Heart for Action, supporting individuals to care for their heart and empowering them to urge leaders to take cardiovascular health seriously by providing a global platform for action. This theme emphasizes deliberate and impactful efforts, marking a shift from mere awareness to empowerment with a clear purpose and goal. Use Heart for Action highlights the two-way nature of efforts: influencing policies and advocating for behaviour change and physical activity. It underscores the need for sustained efforts and collaboration to make a significant impact on cardiovascular health globally.