User:HeatherDolland/sandbox/Before The Glass - Things To Consider When Entering The Booze Business

Before The Glass serves as a blueprint of elements that small brands should consider when entering the alcohol industry.

There are many challenges faced by small businesses. But when that business produces alcohol, lack of knowledge can have devastating consequences.

Before The Glass serves as a blueprint of things to be considered when entering this capital intense industry.

The author Heather Dolland, shares many lessons learned while working with craft distillers both domestic and international. It’s an easy and engaging read filled with practical steps suitable for brands at different stages in business, including development.

For over 14 years, Heather has been in different aspects of the spirits industry. As a Brand Ambassador for many premium wine and spirit brands, she was responsible for creating events that engaged consumers through experiential programs.

Her experience working to build and promote craft beverages through her company Tastes Brands, revealed a series of missteps that were often made with catastrophic results.

There are many challenges faced by small businesses. But when that business produces alcohol, lack of knowledge can have devastating consequences.” Heather Dolland.

Before The Glass was written to add clarity to this very complex business.